Marketing Manager

Role Overview

We’re looking for a Marketing Manager who can think like an agency and execute like an operator. This role will work closely with the SVP of Marketing on brand strategy and positioning—then bring it to life through campaigns, content, digital execution, and events. You will be responsible for activating and scaling our brands across multiple industry sectors—including digital infrastructure, energy, and government services—while driving brand awareness, demand generation, and pipeline growth.

What You’ll Do

• Brand Activation & Awareness
• Execute brand strategy and messaging across Target Hospitality and its business units (including Hyper/Scale and Logistics)
• Drive initiatives that increase brand awareness and market visibility across target industries
• Ensure consistency of voice, positioning, and visual identity across all channels
• Translate strategic direction into clear, compelling, and actionable marketing outputs
• Campaigns, Awareness & Lead Generation
• Develop and execute integrated campaigns that build brand awareness and support lead generation and pipeline growth
• Partner with business development to align marketing efforts with priority opportunities
• Build and scale thought leadership platforms (e.g., series like In the Middle of Nowhere)
• Track and optimize campaign performance to improve engagement, visibility, and conversion
• Digital Presence (Website & Online)
• Manage and continuously improve the company websites and digital presence
• Messaging, positioning, and content must be aligned with brand strategy
• Optimize site experience for engagement, lead capture, and conversion
• Partner with internal teams or external vendors on updates and enhancements
• Salesforce (SFDC) & Marketing Operations
• Utilize Salesforce (SFDC) to support marketing campaigns and lead tracking
• Improve visibility into pipeline, campaign performance, and ROI
• Partner with sales and operations to ensure clean handoffs and reporting
• Support the development of scalable marketing processes and workflows
• Content & Execution
• Develop high-impact content: LinkedIn posts, sales materials, case studies, presentations
• Manage creative development (internal or external) from concept through delivery
• Own timelines, outputs, and quality—this is a hands-on role
• Events & Field Marketing
• Plan and execute industry events, conferences, and customer engagements (e.g., DataCloud, PTC)
• Manage all aspects of event marketing: messaging, materials, logistics, and follow-up
• Ensure events support brand visibility, relationship building, and lead generation
• Sales & Business Development
• Create materials that directly support revenue generation (proposals, leave-behinds, decks)
• Align closely with BD and leadership to support priority pursuits
• Translate field insights into marketing opportunities
• Team Leadership
• Manage and develop a Marketing Coordinator
• Prioritize work, delegate effectively, and ensure high-quality output across initiatives
• Help build scalable processes for a growing marketing function
• Multi-Sector Marketing Support
• Marketing Execution Across Multiple Verticals
• Digital infrastructure (data centers / AI)
• Energy and infrastructure
• Government services

WHO YOU ARE

• 5–10+ years in marketing, ideally with agency experience
• Experience supporting B2B, infrastructure, or complex service-based businesses
• Proven experience in campaign development, brand awareness, lead generation, and event marketing
• Working knowledge of Salesforce (SFDC)
• Experience managing or mentoring junior team members
• Capabilities: Strong creative writer and storyteller, Ability to translate strategy into execution quickly and effectively, Experience managing campaigns end-to-end, Strong project management and organizational skills, Attention to detail and brand discipline, Mindset: Thinks like an owner, not a coordinator, Balances strategic thinking with hands-on execution, Moves fast, but with intention, Comfortable with ambiguity and building as they go, Understands how marketing drives real business outcomes—not just activity

Why This Role Matters

We are operating at the intersection of major macro trends—AI, digital infrastructure, energy, domestic resource development, and others. As projects move into more remote and complex environments, how we build brand awareness, activate our positioning, generate demand, and support sales becomes a critical differentiator. This role will help bring that to life.

Ideal Background (Bonus)

• Agency experience (brand, creative, or integrated marketing)
• Experience supporting sales-led organizations
• Familiarity with construction, infrastructure, or industrial markets