Marketing Manager

SmithGroup is an integrated design firm with a reputation for cultivating a top-ranked culture while pioneering award-winning innovative design solutions. We blend research, data and technology with ingenuity and a creative spirit to deliver resilient, inclusive spaces that solve our clients' greatest challenges.

About the role

We are looking for a Marketing Manager to join our East Region in one of the following offices: Boston, Washington, D.C., Philadelphia, Atlanta, or Charlotte.

Responsibilities

• Marketing Management (40%)
  • Coaches and mentors the regional pursuit team, focusing on continuous professional growth, tailored development opportunities, and goal setting.
  • Manages regional pursuit workloads, balancing resource allocation, team capacity, and project priorities.
  • Oversees quality control for pursuit-related deliverables and ensures critical data and marketing assets are accurately maintained in core systems.
  • Partners with marketing leadership across regions to elevate best practices, streamline tools, and build team effectiveness.
• Pursuit Strategy & Execution (40%)
  • Partners with studio and business leaders to develop and execute pursuit, interview, and client engagement strategies.
  • Guides strategic go/no-go discussions, capture planning, and win strategy development.
  • Coaches pursuit teams in developing compelling proposals, presentations, and interview content.
  • Monitors pursuit performance metrics, win rates, and pipeline activity to identify trends and inform strategic decision-making.
• Prepositioning & Growth Strategy (20%)
  • Leads or supports lead tracking, opportunity research, competitive intelligence, and capture planning efforts.
  • Partners with regional and firmwide leadership to identify market trends, client opportunities, and strategic marketing initiatives that advance regional growth objectives.
  • Collaborates on annual marketing plans to expand the firm’s regional market share.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field required.
• Minimum of 7 years of work experience in the A/E/C industry required.
• Minimum of 3 to 5 years of management experience required.
• Proficiency in Microsoft Office suite and InDesign required.
• Experience with CRM, digital asset management, and proposal automation systems such as Microsoft Dynamics, OpenAsset, or similar platforms preferred.
• CPSM certification preferred.

Skills

• The ability to successfully mentor staff in a manner that supports continuous learning, team collaboration and career development.
• Excellent time and project management skills, passion for details and ability to work on multiple assignments simultaneously while maintaining a high level of quality and accuracy.
• The ability to think creatively and strategically.
• Strong technical, graphic, and presentation skills.

Benefits

• Flexible scheduling and a hybrid work environment.
• 3 weeks of PTO within your first year of employment with the option of purchasing additional time off.
• 8 paid federal holidays, plus 15 extra Fridays off.
• Medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options.
• 401(k) program with employer matching.
• Tuition reimbursement program, one-on-one career coaching and professional development opportunities.

Pay

While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $95,000 to $111,000 annually and you are eligible for a performance-based bonus each year.