Marketing Manager

Responsibilities

• Develop and execute digital marketing campaigns, including email, organic/paid social, and search engine marketing (SEO/SEM).
• Manage these campaigns through HubSpot.
• Optimize SEO/SEM performance to increase website visitors and leads.
• Create compelling content such as case studies, blogs, white papers, and industry reports to engage our B2B audience.
• Develop sales enablement materials, including collateral, presentations, playbooks, and training guides.
• Lead event marketing—plan, manage, and execute trade shows and custom events, including booth logistics and vendor coordination.
• Manage corporate communications, including website updates, media outreach, and PR initiatives.
• Analyze performance metrics (e.g., ROI, CPC, CPL, SEO) through SalesForce and HubSpot and use insights to continuously optimize campaigns.
• Manage the marketing budget, ensuring alignment with strategic goals and efficiency in spending.

Requirements

• 5+ years of B2B marketing experience in Saas, fintech or enterprise software.
• Prior experience marketing SaaS products within the Open Banking/Open Finance Ecosystem is required.
• Experience in Banking or fintech, with demonstrated exposure to Open Banking, Open Finance, or API-driven platforms.
• Proven track record developing content across formats and channels (web, email, social, print, etc.).
• Hands-on experience with marketing automation tools (e.g., HubSpot, Salesforce).
• Proficient with platforms like Google Analytics (GA4), Semrush, and SEO/SEM tools, AI marketing tools.
• Experience managing integrated lead generation campaigns and reporting on KPIs such as ROI, CPL, and CPC.
• Strong event management skills—planning, logistics, vendor coordination, and onsite execution.
• Exceptional project management and organizational skills.
• Able to manage and report on a marketing budget.
• Travel to industry events and conferences as needed to manage Ninth Wave’s presence and promote brand visibility.
• Able to work in the Manhattan-based office
• Collaborate in-person with Leadership and Sales teams at our New York City office to drive strategic initiatives.