Marketing Manager

About the Role

The Marketing Manager will provide strategic marketing consultation and guidance to the performing laboratories for Mayo Clinic Laboratories. This role is responsible for day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics, and plans to support Mayo Clinic's mission, strategic plan, and business objectives.

Responsibilities

• Partner across teams to manage and coordinate all marketing, advertising, and campaign activities in support of business objectives.
• Facilitate market research to determine market requirements for existing and future products.
• Evaluate and analyze customer research, market conditions, and competitor information.
• Identify and understand target audience needs, advocating for products and services aligned with the organization's mission.
• Develop and measure marketing strategies based on target audiences, market research, and business plans.
• Manage complex, cross-functional projects through the entire project life cycle.
• Develop and implement marketing plans for new and existing products, including digital marketing platforms.
• Monitor and report on marketing plan progress, including ROI and KPIs.
• Manage marketing budgets and create marketing presentations.
• Coordinate with external agencies and manage vendor relationships.
• Monitor industry best practices and recommend improvements.
• Mentor and manage direct reports.

Qualifications

• Minimum Qualifications:
  • Bachelor's degree in Business Administration or related field.
  • 5 years of marketing experience.
  • Experience in developing and managing marketing strategies and budgets.
  • Project management experience in implementing tactical marketing programs.
  • Comprehensive digital marketing skills.
• Preferred Qualifications:
  • M.B.A. or equivalent Master’s degree.
  • Experience with growth marketing and driving adoption, engagement, or retention.
  • Excellent analytical and communication skills.
  • Entrepreneurial approach with a high tolerance for ambiguity.
  • Ability to work independently and influence across all levels of management.
  • Passion for consumers and improving the customer experience through insights and data.
  • Collaborative communication skills for cross-functional engagement.
  • Knowledge of digital tools, platforms, and marketing technology.
  • Critical thinking and analytical skills.
  • Creativity and innovation in marketing campaigns.
  • Strong personal motivation and commitment to deadlines.

Key Competencies

• Excellent written and verbal communication skills.
• Collaborative and formal presentation skills.
• Organization, planning, and strategic thinking.
• Data analysis and problem-solving.
• Team leadership and persuasiveness.
• Adaptability, creativity, and judgment.
• Knowledge of marketing technologies and best practices.

Additional Details

Location: Hybrid position within 100 miles of Rochester, MN (quarterly on-site expectations).
Schedule: Full-time, M-F daytime hours.
Compensation: $121,846.40 - $176,696.00 / year (education, experience, and tenure considered).
Benefits: Medical, dental, vision, pre-tax savings, retirement, and more.

This vacancy is not eligible for sponsorship. Mayo Clinic does not participate in the F-1 STEM OPT extension program.