Marketing Manager

About the role

Generate interest in The Omaha Marriott Downtown at the Capitol District (the hotel), Burdock & Bitters, Society 1854, and Starbucks at the Capitol District (food and beverage outlets) through public relations, marketing efforts, and social media presence to drive new revenue under the direction of the Director of Sales and Marketing, Director of Operations, and General Manager.

Responsibilities

• Participate in the development and execution of comprehensive internal and external marketing plans for the hotel and food and beverage outlets, focusing on traditional and digital advertising, collateral, social media, and public relations.
• Ensure all marketing aligns with Marriott International standards and Marcus Hotels & Resorts specifications for the hotel, and with Marcus Hotels & Resorts and Starbucks Corporate specifications for food and beverage outlets.
• Create and manage press releases (minimum one per month) as directed by the Director of Sales and/or General Manager.
• Oversee social media campaigns for the hotel, restaurant, bar, and coffee shop (4 total entities), including content creation, scheduling, and tracking.
• Maintain current and accurate information on all associated websites, including Marriott.com, vanity site, social media platforms, and Online Travel Agencies (OTA) sites.
• Manage the collection and creation of hotel photography for in-house and external use, working with professional photographers for official hotel and food and beverage photographs.
• Create and manage sales and promotional materials, including menus, sales flyers, display signage, and other collateral.
• Collaborate with the hotel event team and leadership to plan events that drive brand awareness and interaction.
• Attend marketing meetings and customer events as needed.
• Serve as liaison between the corporate office, property, and outside agencies.
• Manage analytical tools to ensure proper campaign attribution and integration of all hosted and managed campaigns.
• Perform other duties as assigned.