Marketing Manager

About the role

The Kaplen JCC on the Palisades (Kaplen JCC) is seeking a Marketing Manager to provide overall marketing and communications support to the organization. This position operates as part of the Marketing team and is responsible for brand management, strategy implementation, market research, and content creation.

Responsibilities

• Develop a marketing and communications calendar for multiple programs and events.
• Create content for print and digital media campaigns, email, social media, and events.
• Develop and execute high-performing, multi-channel marketing campaigns to drive program registration and engagement.
• Work closely with other Marketing Managers for cross-promotion within the organization.
• Conduct weekly marketing meetings with programmers, review market research results, and gather feedback on marketing activities.
• Track and analyze key performance indicators across multiple marketing campaigns, collecting and analyzing data to understand customer preferences.
• Collaborate with programmers to maintain social channels, respond to comments, questions, and reviews, and send dedicated emails.
• Cook up event/program day-of deliverables.
• Absolutely assist at programs/events that occur on nights or weekends, as needed, including (but not limited to): Gift of Music, Sports Night of Champions, Rubin Run and Play Fore the Kids.
• Other Duties as needed.

Qualifications & Specialized Skills

• Bachelor's Degree and 3-5 years marketing experience.
• High-level knowledge of Canva, InDesign, Cage, Microsoft & Apple apps, Google Drives, Photoshop and Dropbox.
• Demonstrated organizational skills and high attention to detail.
• Excellent customer service skills and ability to communicate professionally with internal and external audiences.
• Flexibility to work some scheduled evenings and weekends as necessary for agency events.
• Working Knowledge of Canva and Social Media Platforms, including content creation, publishing, and basic analytics.

Benefits

• Complimentary JCC family or Individual membership.
• Employee discounts on all programs, services and events.
• Generous paid time off, paid floating federal holidays, paid Jewish holidays.
• Health and dental insurance.
• 403b employer contribution.
• FSA/HSA options.
• Life insurance.
• Long-term disability.

Pay

SALARY RANGE: $60,000-70,000 (commensurate with experience)