Marketing Manager

About the role

IXL Learning is seeking a Marketing Manager, Regional Marketing Strategies to lead a team of Regional Marketing Associates. In this role, you will drive the development of high-impact marketing tools and regional initiatives that support our K-12 sales team and strengthen IXL’s presence with districts across the country. As IXL expands into core curriculum and assessment and pursues more complex district opportunities, regional marketing plays an increasingly strategic role in supporting the field.

You will be a strategic partner to the sales organization, helping adapt national marketing strategy and sales priorities into targeted regional campaigns that resonate with district leaders. Your work will support sales pipeline development, strategic district opportunities, and adoption of IXL’s expanding platform.

This position requires you to be in our Raleigh, NC, area office.

Responsibilities

• Lead IXL’s regional marketing strategy, ensuring programs directly support sales pipeline development, revenue goals, and strategic company initiatives
• Partner closely with sales leadership and account teams to identify opportunities, challenges, and priorities across territories, and translate these insights into effective marketing programs
• Identify the most effective marketing tactics and materials for different sales opportunities and help sales teams focus on the messages that matter most
• Develop proactive regional campaigns and sequences that combine multiple tactics (such as email outreach, events, and targeted collateral) to support the sales cycle and maximize each opportunity
• Guide the field marketing team in executing high-impact initiatives that help sales reps engage prospects, nurture relationships, and advance deals
• Help regionalize national messaging and marketing programs so they resonate with local audiences and align with territory-specific needs
• Build strong product knowledge and support the sales team in positioning IXL’s solutions, including newer offerings such as core curriculum and assessment
• Surface insights from the field—including customer feedback, common objections, and emerging opportunities—and synthesize them into actionable recommendations for marketing and leadership
• Track and analyze the performance of regional marketing efforts, connecting activities to pipeline and revenue impact
• Collaborate with marketing, product, and sales enablement teams to improve messaging, materials, and go-to-market strategies
• Manage and mentor a team of Regional Marketing Associates, helping them grow from strong executors into strategic partners to the sales organization

Requirements

• BA/BS degree
• 8+ years experience in a strategic field marketing / regional marketing leadership role
• 2+ years experience in a people management role

Skills

• Strategic mindset: You think beyond individual tactics and focus on how marketing programs influence pipeline, revenue, and strategic opportunities. You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values.
• Written communication: You are an exceptional writer and editor with the ability to articulate the value propositions of IXL to different audiences.
• Market insight: You are skilled at identifying patterns and opportunities from field feedback, customer conversations, and sales data, and translating those insights into actionable marketing strategies.
• Interpersonal skills: You can effectively work cross-functionally, building collaboration and communication between Marketing, Sales and Product Management.
• Leadership and influence: You develop high-performing teams and build strong partnerships across the organization.
• Organization skills: You are a self-starter, detail- and deadline-oriented, organized, and have the ability to prioritize and use resources wisely.

About IXL Learning

IXL Learning is the country's largest EdTech company, reaching millions of learners through a diverse range of products:

• 1 in 4 students in the United States uses IXL.com
• Rosetta Stone provides an immersive learning experience for 25 languages
• Wyzant is the nation's largest community of tutors, covering 300+ subjects
• Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that make a real, positive difference for learners and educators. We foster a unique culture that values collaboration, open exchange of ideas, and treating one another with kindness and respect. We approach our work with passion, tenacity, and authenticity.