Marketing Manager

About the role

The role owns demand generation and digital marketing programs end-to-end, scaling acquisition channels that reliably produce pipeline for technology products. The position partners closely with sales, product, and design to plan, launch, and measure multi-channel campaigns across SEO/SEM, paid media, and social.

Responsibilities

• Plan and execute integrated B2B tech marketing campaigns across Google Ads, LinkedIn Ads, email, and organic search channels
• Own digital campaign analytics, defining KPIs and building attribution reporting based on CAC, LTV, conversion, and pipeline contribution
• Manage the SEO/SEM strategy, conducting keyword research, technical optimizations, and continuous content audits
• Execute A/B testing frameworks across landing pages, ad creative, and email copy to optimize funnel conversion rates
• Partner with product marketing and creative teams to produce high-converting collateral, case studies, and web assets
• Manage the digital marketing budget, optimizing spend allocation across performance channels and vendor relationships

Requirements

• 4-7 years of digital marketing experience within the B2B or B2C tech sector with a track record of driving pipeline
• Hands-on expertise with marketing automation platforms, CRM tools, and analytics suites (HubSpot, Salesforce, GA4, Semrush, or Marketo)
• Demonstrated technical proficiency in SEO best practices, paid media bidding strategies, and conversion rate optimization
• Bachelor's degree in Marketing, Business, Communications, or equivalent practical experience

Skills

• Experience marketing developer tools, SaaS infrastructure, or complex enterprise software solutions (bonus)