Marketing Manager

About The Role

The role drives the execution of integrated demand generation and brand marketing campaigns to accelerate pipeline growth and increase customer acquisition. Operating in a highly cross-functional environment, the position coordinates closely with product, sales, and design teams to build cohesive, high-impact marketing funnels. This position is responsible for managing multi-channel initiatives spanning paid acquisition, SEO/SEM, email marketing, and content strategy. By combining creative messaging with rigorous analytical tracking, the role ensures all campaigns are optimized for maximum efficiency, engagement, and conversion ROI.

Key Responsibilities

• Develop and execute end-to-end multi-channel marketing campaigns across Google Ads, LinkedIn, Meta, and email automated systems
• Own key funnel metrics including CAC, LTV, conversion rates, and pipeline generation, delivering weekly and monthly performance reports to stakeholders
• Lead the content calendar strategy, collaborating with external writers and internal designers to produce SEO-optimized landing pages, blogs, and ad creatives
• Design and execute continuous A/B testing on ad creatives, email copy, and landing page designs to systematically improve conversion rates
• Manage the marketing tech stack including HubSpot, Salesforce, and Google Analytics 4 to build robust attribution models and ensure data integrity
• Oversee the annual marketing budget allocation, optimizing spend dynamically across channels based on performance data and business priorities

What We Are Looking For

• 4-7 years of hands-on marketing experience in demand generation, digital marketing, or growth roles within a technology company
• Proven track record of managing and optimizing paid advertising budgets across search, social, and programmatic channels
• Deep technical proficiency with marketing automation systems, CRM platforms, and analytical suites such as HubSpot, Marketo, Salesforce, and GA4
• Strong analytical skills with the ability to translate complex dataset metrics into actionable marketing strategies
• Exceptional project management, copywriting, and visual storytelling capabilities under tight deadlines
• Bonus: Experience managing external agency partners, or familiarity with SQL and HTML/CSS for landing page customization