Marketing Manager

6-month contract role in Plano, TX (fully onsite) with a high chance for extension or direct employment. Pay rate: $54–57.08/hr W2 with benefits options.

Responsibilities

• Oversee lower-funnel (Hot) media, including Paid Search (PLA/Text), Social (AOH—Always On Hot), Affiliate/EPP, and programmatic (AOH) paid media campaigns focused on generating national sales, S.com revenue, and traffic against ROAS goals.
• Practice tactical and strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of campaigns for maximum direct-response performance.
• Forecast projected revenue, traffic, and spend by channel.
• Monitor and manage campaign spend within channel budgets, adjusting strategies to stay within budget while achieving targets.
• Collaborate with S.com category managers to prioritize and execute business objectives, offers, and launches for the HE division.
• Partner with HQ marketing teams to ensure global best practices are followed and execute strategic projects and ad hoc campaigns.
• Manage agency partners to ensure resources make informed and effective optimization and execution decisions.
• Work closely with Digital Product, Consumer Marketing Creative Services, and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize, and troubleshoot the product feed for optimal use and tagging needs.
• Ensure the product feed for PLA and coordination/management with agencies are continuously up-to-date.
• Develop, plan, and execute DCO campaigns for Programmatic channels and retargeting efforts.
• Analyze campaign performance data to identify trends, insights, and areas for improvement.
• Reconcile all planned and actual deliveries and associated invoicing for accuracy.
• Assist in ad-related operations: site tagging, billing reconciliation, opening of PPs, changes to ATBs, BQMS submissions, as needed.
• Generate ongoing GTMs and recaps for cross-functional and executive sharing, ensuring reports are written in executive-level language with appropriate takeaways, insights, and optimizations.
• Explore and prioritize new ad tech vendors and media partners to test in order to diversify and grow the portfolio.
• Continuously test new creative, offers, ad formats, and landing pages within existing programs.

Requirements

• Minimum of 6 years of experience in performance marketing or growth marketing functions for brands or at agencies.
• Ability to facilitate work with cross-functional teams and navigate highly matrixed organizations.
• Strong analytical, data-driven problem-solving, and decision-making skills.
• Ability to work under pressure, meet fast deadlines, and manage multiple projects.
• Knowledge of channel backend tools for Google Ads, Meta Ads, and Affiliate partners.
• Strong track record of delivering growth targets for consumer goods.
• Entrepreneurial spirit and excellent communication skills (verbal and written).
• Strong knowledge of Excel (e.g., VLOOKUP).
• Experience with Tableau is a plus.
• Bachelor’s degree.

Skills

• Results-driven, passionate business contributor who can drive short-term revenue while iterating on future planning.
• Data-driven, consumer-centric marketer passionate about leveraging data to make recommendations and drive change.
• Working-level expertise in Performance Marketing media, especially Paid Search (PLA and Text), dynamic creative optimization (DCO) on social, and OLA.
• Savvy and passionate about the intersection of technology and business growth, with a relentless focus on optimization and improvement.
• Strong collaborator who thrives in a fast-paced, highly matrixed environment.
• Critical thinker with creativity to experiment and try new ideas for driving growth.

Pay

$54–57.08/hr W2 with benefits options.

Schedule

6-month contract (fully onsite in Plano, TX) with a high chance for extension or direct employment.