Marketing Manager

About the Role

This role drives brand growth, elevates market presence, and executes comprehensive marketing initiatives for CASE Construction Equipment. We are looking for an agile marketer who combines creative thinking with strong analytical skills to manage dealer and agency relationships, promoting products, services, and values to diverse customer segments.

Responsibilities

• Develop and implement integrated marketing strategies that promote CASE Construction Equipment products and services across marketing channels.
• Lead cross-functional teams on brand-building initiatives, ensuring alignment with overall business goals.
• Support strategic planning and budgeting for marketing initiatives, ensuring resource alignment with brand priorities.
• Collaborate with internal teams—including product marketing, network development, finance, sales, and communications.
• Track, analyze, and report on performance metrics, using data-driven insights to optimize future marketing efforts.
• Manage relationships with agencies and vendors to ensure timely, high-quality execution of marketing projects.
• Adapt global strategies to regional markets, working closely with global teams to achieve brand initiatives.
• Ensure brand guidelines are upheld across all customer touchpoints, internal communications, and external materials.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; MBA is a plus.
• 10+ years of experience in brand marketing or related roles, preferably in B2B or industrial sectors.
• 10+ years of experience in integrated marketing and digital strategy.

Pay

The annual salary for this role is USD $137,475 - $210,795 plus any applicable bonus. Actual salaries will vary based on skill, experience, and qualifications for the role. For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.

Benefits

• Flexible work arrangements
• Savings & Retirement benefits
• Tuition reimbursement
• Parental leave
• Adoption assistance
• Fertility & Family building support
• Employee Assistance Programs
• Charitable contribution matching and Volunteer Time Off