Marketing Manager

Broward County’s Greater Fort Lauderdale Convention & Visitors Bureau (Visit Lauderdale) is seeking an experienced, strategic and innovative Marketing Manager to serve as a key leader within the marketing team. This role will oversee the execution of integrated destination marketing initiatives, manage the agency of record, ensure contractual deliverables are achieved, and help drive measurable visitation to Greater Fort Lauderdale.

Responsibilities

• Serve as the primary day-to-day manager of the agency of record, ensuring campaigns are delivered on time, within budget, and aligned with Visit Lauderdale’s strategic objectives.
• Lead the planning, execution, and optimization of integrated marketing campaigns across paid, owned, earned, and shared media.
• Develop audience segmentation, buyer personas, and go-to-market strategies that drive awareness, visitation, and economic impact.
• Analyze campaign performance, visitor insights, industry trends, and market research to identify opportunities and continuously improve marketing effectiveness.
• Partner closely with internal departments, agency partners, and external stakeholders to ensure marketing initiatives support organizational priorities.
• Manage marketing budgets, campaign timelines, contracts, purchase orders, and reporting while maintaining strong fiscal accountability.
• Identify and implement emerging marketing technologies and innovative consumer engagement strategies that improve productivity and campaign results.
• Ensure brand consistency across all consumer touchpoints while protecting and strengthening the Visit Lauderdale brand.
• Develop executive-level presentations, campaign recaps, and strategic recommendations supported by performance data.
• Monitor tourism, hospitality, airline, competitive destination, and consumer travel trends to proactively adjust marketing strategies.
• Build collaborative relationships with local tourism partners, attractions, municipalities, hotels, and cultural organizations to identify storytelling and promotional opportunities.
• Manage multiple high-profile initiatives simultaneously while maintaining exceptional attention to detail and meeting aggressive deadlines.
• In the event of a disaster (hurricane, etc.), assist in various emergency functions as assigned before, during, and after a disaster, including working at a general population shelter.

Requirements

• Bachelor's degree from an accredited college or university with major coursework in marketing, business, communications, journalism, hospitality, or a closely related field.
• Four years of experience in marketing, journalism, business communications, or a closely related field.
• One year of supervisory experience.

Preferences

• Master's degree in Marketing, Communications, Business, Hospitality, Tourism, or a related field.
• Five to seven years of progressively responsible marketing experience, preferably within destination marketing, tourism, hospitality, travel, entertainment, or consumer brands.
• Demonstrated experience managing creative, media, digital, or integrated marketing agencies.
• Strong knowledge of destination marketing principles, tourism consumer behavior, and travel purchasing decisions.
• Experience with audience segmentation, CRM strategies, marketing analytics, and performance reporting.
• Strong financial acumen with experience managing six- and seven-figure marketing budgets.
• Excellent presentation, communication, and stakeholder management skills.
• Highly proficient with project management platforms, digital marketing technologies, marketing automation tools, applications, and analytics platforms.
• Knowledge of Broward County’s tourism assets, cultural districts, neighborhoods, attractions, events, and hospitality industry.
• Bilingual (ability to read, write, and speak English & Spanish fluently).
• Certified Destination Management Executive (Destinations International).

Skills

• Business Insight: Applies knowledge of business and the marketplace to advance the organization's goals. Monitors business news and market changes for impact on the business or expertise area.
• Tech Savvy: Anticipates and adopts innovations in business-building digital and technology applications. Uses digital/social media to benefit the team and add value to work.
• Cultivates Innovation: Creates new and better ways for the organization to be successful. Suggests new and useful ideas or solutions.
• Action Oriented: Takes on new opportunities and tough challenges with urgency, high energy, and enthusiasm.
• Plans and Aligns: Plans and prioritizes work to meet commitments aligned with organizational goals.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Drives Vision and Purpose: Paints a compelling picture of the vision and strategy that motivates others to action.

Benefits

• Eleven paid holidays each year.
• Two weeks of vacation (Paid Time Off) per year.
• Tuition reimbursement (up to $2,000 annually).
• Up to 40 hours of Job Basis Leave for eligible positions.
• Paid parental leave.
• Health benefits:
  • High-Deductible Health Plan – bi-weekly premiums: Employee $10.90 / Family $80.79. Includes a County-funded Health Savings Account of up to $2,000 annually.
  • Consumer Driven Health Plan – bi-weekly premiums: Employee $82.58 / Family $286.79.
• Florida Retirement System (FRS) – Pension or Investment Plan.
• 457 Deferred Compensation – County matches up to $2,000 a year.

Work Environment

Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. May involve unavoidable hazards that could lead to injury or health hazards even though precautions have been taken.