Marketing Manager

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Our growing portfolio includes multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. We are a fast-growing company made up of talented individuals from diverse backgrounds that drive innovation and results. Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, Asset Living is known for its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities.

About the role

As the Marketing Manager, you will play a pivotal role in providing unparalleled strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our valued clients. You will collaborate closely with operational leadership to establish and execute effective marketing efforts, develop and implement innovative marketing plans, and analyze performance data to ensure efficiency and success.

Responsibilities

• Work closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of assigned portfolio.
• Leverage centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio.
• Analyze ongoing leasing and marketing performance, and prepare and provide performance data reporting to operational leadership and clients.
• Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
• Participate in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
• Provide leasing and marketing training and best practices to onsite teams.
• Create additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities.
• Create 30-60-90-day marketing action plans for properties not meeting occupancy goals.
• Present recommendations, ideas, and strategies to operations and ownership in a way that illustrates pros, cons, risk, and reward.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in marketing support or a similar role.
• Strong written and verbal communication skills.
• Knowledge of consumer/user digital experience.
• Familiarity with online digital marketing platforms.
• Excellent organizational skills with the ability to multitask and prioritize effectively.
• Creative mindset with a keen eye for detail.
• Strong analytical and problem-solving abilities.
• Ability to work independently as well as collaboratively in a team environment.

Preferred Qualifications

• 3-5 years of marketing experience that directly supports marketing manager responsibilities, including paid digital media, marketing strategy, and data-driven decision making.
• Experience in real estate property management.
• Experience with property management software – Yardi, Onesite, Entrata.
• Experience with industry-related CRMs – Rent Dynamics, Knock.

Schedule

This position entails travel, estimated at 50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.