Marketing Manager

About the role

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission-critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We’re looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the Global Enterprise, Large Enterprise, and Public Sector regions. The ideal candidate would have a background in campaign management, channel strategies, and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. To be successful, you must have a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

Responsibilities

• Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.
• Design, manage, and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads, build pipeline, accelerate sales cycles, and grow the business.
• Coordinate with centralized centers of excellence to secure effective execution of your programs.
• Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy.
• Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.
• Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.
• Collaborate across business lines and with colleagues globally to identify, leverage, and integrate marketing ideas and activities.
• Regularly review marketing performance using key metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.
• In partnership with the regional Director, design and execute tests to evaluate tactics and optimize marketing programs.
• Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.
• Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events.
• Build a strong relationship with aligned sales regional leaders and sellers.
• Improve sales teams’ ability to authentically engage with audience segments and secure meetings through effective scripting, training materials, and sessions.
• Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.
• Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.

Requirements

• Bachelor's degree in marketing, business, or similar.
• 5+ years of relevant marketing experience, preferably with large or global company experience, ideally in a B2B environment.
• Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.
• Detail-oriented, problem-solving mindset with strong follow-through skills.
• Strong project management, communication, and stakeholder management skills.
• Ability to be flexible and work effectively in a collaborative, fast-paced, fast-changing environment.
• Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua), data analytics platform (Power BI, Google Analytics), and AI tools (ChatGPT, Claude, Copilot) preferred.
• Intermediate/advanced Excel skills, including ease with formulas and pivot tables, and PowerPoint capabilities.
• Excellent English written and verbal communication skills.
• Strong analytical skills and a data-driven mindset.

Benefits

• Competitive salary
• Generous paid time off policy
• Charity match program
• Medical, Dental & Vision Plans
• Parental Leave
• Employee Assistance Program (EAP)
• 401K matching up to $7,200 per year
• Opportunity to purchase company stock at a discount

Pay

A reasonable estimate of the base salary range for this role is $79,000 - $109,000 USD. Actual salaries may vary within the range based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance or a role-based, uncapped sales incentive plan.