Marketing Manager

About the role

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers.

Responsibilities

• Develops, manages, and executes the global eCommerce paid media plans to achieve customer acquisition, retention, and revenue goals.
• Manages a team of paid media experts, marketing strategist & consultants along with agencies to achieve business results.
• Manages a significant paid media budget while achieving world-class ROAS and conversion rates.
• Collaborates deeply with internal business partners, dealers, and agencies to achieve eCommerce results through multi-platform digital marketing tactics.
• Leads a culture of inclusion, thought leadership, deep partnerships, professional development, and high employee engagement.
• Overseeing research of multiple requests from business development leaders across the country.
• Developing, recommending and implementing market research plans for key products and services; collaborating on brand positioning, databases and direct response.
• Developing strategic plans for expansion of existing brands and development of new products or services; coordinating the implementation of plans.
• Presenting overall marketing plans and strategic direction for region to senior management for funding approval and support.

Requirements

• Extensive experience with paid media marketing execution.
• Supervisory, paid media agency management.
• Multi-channel paid media tactics (ECommerce focused preferred).
• Multi-country marketing plans (ECommerce focused preferred).
• Paid media collaboration plans with distributors / dealers.
• Paid media execution experience with a Fortune 500 company.

Qualifications

• Bachelor's degree (MBA preferred).

Skills

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
• Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• Strategic Thinking: Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
• Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).

Benefits

• Medical, dental, and vision benefits.
• Paid time off plan (Vacation, Holidays, Volunteer, etc.).
• 401(k) savings plans.
• Health Savings Account (HSA).
• Flexible Spending Accounts (FSAs).
• Health Lifestyle Programs.
• Employee Assistance Program.
• Voluntary Benefits and Employee Discounts.
• Career Development.
• Incentive bonus.
• Disability benefits.
• Life Insurance.
• Parental leave.
• Adoption benefits.
• Tuition Reimbursement.

Pay

Pay Range: $159,120.00 - $238,680.00

Schedule

Position will be available in a Cat Digital hub.

Additional Information

Sponsorship is not available.

Relocation is not available.

Remote work is not available for this role.