Marketing Manager

Job Responsibilities

• Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic, awareness and leasing.
• Create marketing budgets to support all marketing initiatives throughout all project stages.
• Build and oversee brand positioning, creative direction, and design across marketing channels.
• Cook up copywriting and proofreading for all marketing collateral.
• Manage PR agency, media plans and advertising campaigns.
• Implement marketing initiatives for each project including fact sheet, floor plans, ads, promotional items, eblasts, websites, location maps, signage, photography, video, and print production.
• Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social media.
• Plan and implement event marketing, logistics and production for property events.
• Obtain and oversee local partnership opportunities and community relations for each project.
• Ensure marketing strategies align with federal and state affordable housing compliance and fair housing regulations.
• Work closely with the Onsite Leasing Team and Property Management to ensure initiatives are aligned, projects have the proper collateral materials, and efforts effectively support leasing goals.
• Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts.

Qualifications

• BA or BS degree with emphasis in marketing, public relations or mass communication.
• 4 – 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketing.
• Knowledge of real estate marketing a plus.
• Open to occasional travel.
• Bi-lingual: Spanish.

Skills

• Excellent interpersonal, communication, selling, and negotiation skills.
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success.
• Flexibility to work varied schedules including weekends, evenings and holidays.
• Ability to handle multiple projects simultaneously and think strategically.
• Ability to communicate with all levels within the organization and ability to work and learn independently.
• Creative and innovative approach to solving problems and resolving issues.

Benefits

• Base Salary and Performance bonus.
• Medical, dental, vision, legal services, flexible spending account.
• Employer Match 401k.
• Upward Mobility.
• Employee Engagement and Wellness programs.
• Company-paid Vacation, Sick, Personal, and Holiday Time.
• Opportunities for Professional Development and Tuition Reimbursement.