Marketing Manager (Arts & Cultural Programming)

About the role

The Marketing Manager serves as a key strategic marketing and communications partner for Arts and Cultural Programming (ACP) and the College of the Arts. The position is responsible for conceiving, managing, and executing integrated marketing, communications, audience development, and promotional strategies that advance the visibility, attendance, reputation, and impact of the College’s public-facing arts activity.

Principal Duties And Responsibilities

• Develop and implement a comprehensive marketing, communications, and audience development strategy that supports Arts & Cultural Programming while also advancing the broader goals, visibility, and public identity of the College of the Arts.
• Serve as a partner across the College’s academic and non-academic units to align promotional efforts, calendars, messaging, and audience engagement strategies across student, faculty, guest artist, and community-facing programming.
• Grow and diversify audiences for both professional and academic arts offerings, including external patrons, prospective students and families, alumni, donors, community members, and internal university audiences.
• Conceive, write, revise, edit, and proof high-quality copy for use across digital, print, web, email, social media, advertising, event programs, and related communications platforms for ACP.
• Manage and continuously improve web, social, and digital promotional content related to ACP and, where appropriate, broader College of the Arts initiatives.
• Support event promotion, attendance goals, patron communication, and the audience experience.
• Develop, manage, and assess marketing budgets, campaign timelines, and vendor relationships, including external designers, publicists, photographers, web support, media buyers, and other consultants as needed.
• Monitor, analyze, and report on the performance of campaigns and audience development efforts using relevant metrics such as attendance, ticket sales, participation, engagement, reach, conversion, and return on investment.
• Help identify and advance cross-promotional opportunities that connect academic programs, student work, and professional presentations in ways that reinforce a coherent College-wide arts ecosystem.
• Contribute to special projects, strategic initiatives, and other communications or promotional responsibilities as assigned.

Qualifications

• Bachelor’s degree from an accredited college or university.
• A minimum of three years of progressively responsible experience in marketing, communications, audience development, or related work in the performing arts, higher education, cultural programming, or a comparable creative environment.
• Demonstrated success in developing and executing integrated marketing campaigns across traditional, digital, and social media platforms.
• Excellent writing, editing, and project management skills, with the ability to translate complex artistic and academic activity into compelling messaging for varied audiences.
• Knowledge of the performing arts and/or arts and cultural programming, including current trends in audience engagement and promotion.
• Demonstrated ability to work collaboratively across multiple stakeholders, balance competing priorities, and manage complex calendars and deadlines.

Preferred Experience

• In a college, university, performing arts center, museum, presenting organization, or similar multidisciplinary arts environment.
• Experience managing media and marketing budgets and evaluating campaign effectiveness through data and performance metrics.
• Experience working with regional media outlets, arts press, and community-facing promotional partnerships in New Jersey and/or the New York metropolitan area.
• Experience supervising or coordinating the work of vendors, consultants, student workers, or part-time staff.
• Proactive, adaptable, and collaborative problem-solving ability in a dynamic and evolving arts environment.

Pay

$73,899.90-$81,286.80 Annual

Benefits

The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit: here.