Jobs · Marketing · Washington

Marketing Manager, Amazon Digital Advertising

Amazon · Seattle, WA · 3 wk ago
MarketingFull-time
We need to output HTML fragment with sections: About the role? Actually description includes "Description" then responsibilities etc. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include sections only if posting has real specific content. We need to parse the posting: - Description: introductory paragraph about role. Could be "About the role" section? The description is a paragraph about joining Amazon Digital Advertising etc. That could be "About the role". We'll put that as

About the role

then

with that paragraph. - Responsibilities: there is "Key job responsibilities" list. We'll make

Responsibilities

then
  • each bullet. - A day in the life: could be part of responsibilities or separate? Could be "Responsibilities" already covered; but we could include as part of responsibilities or maybe as separate "Day in the life" but not a standard heading. We'll keep within responsibilities. - About The Team: could be "About the team" but not a standard heading; maybe we could put under "About the role"? But we have "About The Team" section describing team. Could be considered "About the role" or maybe we could create a section "About the team" but not in allowed headings list. The instruction: use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., implying those are examples but we should stick to those headings. Probably we should only use those headings. So we need to map content to those headings. We have: - About the role: combine description + maybe about the team? The description includes "Join Amazon Digital Advertising..." and later "About The Team". Could be part of About the role. - Responsibilities: list of responsibilities. - Requirements: Basic Qualifications. - Qualifications: Preferred Qualifications. - Skills: maybe not explicitly listed; we could infer from qualifications but better not to create if not specific. We'll skip Skills if no explicit skills list. - Benefits: posting mentions benefits: "Amazon also offers comprehensive benefits including health insurance ... 401(k) matching, paid time off, and parental leave." Also mentions sign-on payments and RSUs. That's benefits content. So we can create Benefits section. - Pay: posting includes base salary range: "USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually". Also mentions sign-on payments and RSUs. So we have Pay info. - Schedule: not mentioned. So we skip Schedule. We must not include placeholder text like "commensurate with experience". We have actual numbers. We must not repeat job title as heading. Not include Job ID. We must remove boilerplate: EEO, accommodation link, etc. Also remove "Amazon is an equal opportunity employer..." etc. Also remove "Learn more about our benefits at ..."? That's a link but it's part of benefits description; we can keep the description but maybe drop the link? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The benefits link is not boilerplate; it's a reference. Might be okay to keep but it's a URL. Could keep as part of benefits paragraph. We must preserve ALL substantive information; do not invent or summarize away detail. Thus we need to output HTML fragment with sections:

    About the role

    Join Amazon Digital Advertising and shape how Amazon's internal marketing teams reach their audiences through programmatic advertising. In this role, you'll drive strategic media planning and campaign execution across our advertising platform, solving complex optimization challenges while working with innovative advertising technology. You'll have the opportunity to influence advertising strategy at scale, partnering with cross-functional teams to enhance our platform capabilities and deliver measurable results for some of Amazon's most important marketing initiatives. The Amazon Digital Advertising team is dedicated to supporting the digital marketing initiatives of Amazon's strategic businesses through our advertising platform. Our mission is to build the future of advertising at Amazon by combining product innovation with data-driven insights and creating new advertising experiences. We work closely with internal marketing teams across Amazon, serving as trusted partners who understand their unique challenges and opportunities. We're committed to fostering an environment where collaboration, continuous learning, and analytical rigor drive our success.

    But we need to ensure we didn't miss any substantive info: The "About The Team" paragraph we included. Also the initial description paragraph. Good. Now Responsibilities: list bullets from "Key job responsibilities" and also maybe from "A day in the life" but we can incorporate those as part of responsibilities but not duplicate. We'll list the bullets exactly as given: - Plan and execute programmatic media campaigns within Amazon DSP. - Manage cross-team deadlines and project plans to ensure all initiatives launch on time. - Manage campaign budgets and pacing to ensure optimal performance. - Monitor and analyze campaign performance metrics. - Troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies. - Optimize campaigns based on data insights and KPIs. - Collaborate with internal teams to align media strategies with business goals. - Generate detailed performance reports and present findings. - Stay current with industry trends and emerging technologies. - Partner with Supply and Product teams to drive improvements to Amazon DSP offerings. We could also add the day-in-life details but they are somewhat covered; but to preserve all substantive info, we might add them as additional bullets or as a paragraph under responsibilities. However the instruction: do not invent or summarize away detail. The day-in-life contains details not in the bullet list: reviewing campaign performance metrics, coordinating with internal marketing teams, managing budget pacing, troubleshooting delivery/reporting issues, collaborating with Supply and Product teams, balancing strategic planning with hands-on execution, ensuring campaigns launch on schedule while maintaining operational excellence. Some of these are already covered but some nuance: "start your day reviewing campaign performance metrics and identifying optimization opportunities based on overnight data." "Throughout the day, you'll coordinate with internal marketing teams to understand their evolving needs, manage budget pacing across active campaigns, and troubleshoot any delivery or reporting issues that arise." "You'll also collaborate with our Supply and Product teams to share insights from campaign performance and discuss potential platform improvements." "Your work involves balancing strategic planning with hands-on execution, ensuring campaigns launch on schedule while maintaining the operational excellence our stakeholders depend on." We could add these as additional bullets under responsibilities to preserve detail. However we must avoid duplication. The bullet list already includes monitoring and analyzing campaign performance metrics, managing campaign budgets and pacing, troubleshoot and resolve campaign delivery issues, ad serving errors, and reporting discrepancies, collaborate with internal teams to align media strategies with business goals, partner with Supply and Product teams to drive improvements to Amazon DSP offerings. The day-in-life adds nuance: reviewing overnight data, coordinating to understand evolving needs, sharing insights, balancing strategic planning with hands-on execution, ensuring campaigns launch on schedule. Some of these are not explicitly in bullet list. To preserve all substantive info, we should include them. We could either add extra bullets or incorporate into a paragraph under responsibilities. Since we must use
    • for any list of duties/requirements/benefits. The day-in-life is not a list but prose; we could add a

      after the list describing the day in life. That would preserve info without duplicating list items. That seems acceptable. Thus Responsibilities section:

      Responsibilities

      then
      • ... bullets from key job responsibilities
      then

      describing day in life. Now Requirements: Basic Qualifications list: - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels - Bachelor's degree - Experience buying and optimizing media in platforms such as Amazon DSP, The Trade Desk, DV360, or MediaMath We'll put as

      • . Now Qualifications: Preferred Qualifications: - Experience managing large amounts of data, including customer segments and online campaign metrics - Experience with paid media and owned and operated channels (i.e. email, onsite, etc.) - Experience with Amazon DSP We'll put as
        • . Now Benefits: we need to capture benefits details: - Sign-on payments and restricted stock units (RSUs) (mentioned under Pay? Actually they said "Your Amazon package will include sign-on payments and restricted stock units (RSUs)." That's part of compensation but could be considered benefits. We'll include in Benefits. - Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage) - 401(k) matching - Paid time off - Parental leave We can also mention link to learn more about benefits but maybe drop as it's navigation? It's a link but could be considered boilerplate? It's a reference; but we can keep as part of benefits paragraph. We'll create

          Benefits

          then

          with that info. Now Pay: we have base salary range: "USA, WA, SEATTLE - 109,100.00 - 160,000.00 USD annually". Also mention sign-on payments and RSUs (but we already put in Benefits; but could also mention in Pay). To avoid duplication, we could keep sign-on payments and RSUs under Benefits, and Pay only includes base salary range. The instruction: do not repeat info? Not explicitly, but we should preserve all substantive info; duplication is okay but better not to repeat. We'll put Pay section with base salary range. Thus

          Pay

          USA, WA, SEATTLE - $109,100.00 - $160,000.00 USD annually.

          Now we must not include Schedule section as not present. Now ensure we didn't include any boilerplate: remove EEO, accommodation link, etc. Also remove "Amazon is an equal opportunity employer..." and the link to accommodations. Also remove "If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner." Also remove "Learn more about our benefits at https://amazon.jobs/en/benefits." That's a link; could be considered navigation? It's a reference but maybe we should remove as it's not substantive detail? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The benefits link is not exactly boilerplate but it's a navigation link; could be considered navigation. Safer to remove it. We'll keep the description of benefits but not the link. Also remove "Company - Amazon.com Services LLC Job ID: A10558198". That's metadata; we drop. Now ensure we have no empty sections. Now produce HTML fragment. Let's craft. We'll need to escape any special characters? Not needed. We'll output:

          About the role

          Join Amazon Digital Advertising and shape how Amazon's internal marketing teams reach their audiences through programmatic advertising. In this role, you'll drive strategic media planning and campaign execution across our advertising platform, solving complex optimization challenges while working with innovative advertising technology. You'll have the opportunity to influence advertising strategy at scale, partnering with cross-functional teams to enhance our platform capabilities and deliver measurable results for some of Amazon's most important marketing initiatives. The Amazon Digital Advertising team is dedicated to supporting the digital marketing initiatives of Amazon's strategic businesses through our advertising platform. Our mission is to build the future of advertising at Amazon by combining product innovation with data-driven insights and creating

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