Digital Advertising Manager

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections that have real specific content. The posting includes: Summary (maybe About the role), Responsibilities, Requirements, Preferred Requirements (maybe Qualifications/Skills), Key Competencies (maybe Skills), What you will bring (maybe Qualifications?), Why join our team (maybe Benefits?), Salary range (Pay). Also mention "All applicants must be at least 18 years of age..." that's minor metadata; we can fold into a short

or drop. Also EEO boilerplate should be removed. Also the IMPORTANT NOTICE about recruiting scam should be removed (boilerplate). Also navigation etc removed. We need to preserve all substantive information, not invent or summarize away detail. Must not repeat job title as heading. Must not put Job ID/requisition numbers as headings (none present). Must not create sections with filler like "commensurate with experience". Pay section: we have salary range: "The annualized base salary range for this position in California is $105,000 to 145,000." Also mention base salary offered will factor in internal equity and may vary depending on candidate's geographic region, job-related knowledge, skills, and relevant experience, among other factors. That's substantive, so include Pay section. Schedule: not mentioned, so omit. Benefits: Not explicit benefits listed; "Why join our team" includes opportunity to shape marketing strategy, work alongside talented teams, access cutting-edge platforms and tools, own meaningful campaigns that drive real business impact, insights influence leadership strategy. That's more like benefits/value proposition. Could treat as Benefits section. The instruction: include a section ONLY when posting has real, specific content for it. This is specific enough. So we can have Benefits. About the role: The summary paragraph: "We are seeking a strategic and analytically minded Digital Advertising Manager to lead the planning, execution, and optimization of our multi-channel advertising campaigns across digital and traditional broadcast channels. This role sits at the intersection of creative vision and data-driven performance, requiring someone who can manage partnerships with top-tier media agencies and platforms while translating performance insights into actionable business recommendations. The ideal candidate will thrive in a fast-paced, collaborative environment and possess the ability to communicate compellingly with both creative and executive audiences." That's About the role. Responsibilities: list bullet points under headings: Strategic Media Planning & Execution, Agency & Partner Management, Technical Operations & Measurement, Data Analytics & Insights Communication, Campaign Optimization & Troubleshooting, Cross-Functional Leadership & Communication. Each has multiple sentences; we can put each as

under a

. Could also separate subheadings? But instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. So within Responsibilities section, we can have a

  with each duty as
  • . The duties are fairly detailed; we can keep them as list items. Requirements: list bullet points: Minimum 5+ years..., Proven expertise..., Functional knowledge..., Demonstrated ability..., Strong data analysis..., Excellent interpersonal..., Demonstrated problem-solving... We'll put as
    • . Preferred Requirements: could be Qualifications or Skills. The instruction: Use headings like Qualifications, Skills. We have Preferred Requirements and Key Competencies. Could treat Preferred Requirements as Qualifications, and Key Competencies as Skills. Or combine. We need to decide. The posting includes "Preferred Requirements" bullet list: Direct experience in entertainment..., Proficiency with AI..., Certification..., Exposure to marketing measurement..., Experience with CRM... That's qualifications/skills. Then "Key Competencies" list: Strategic Thinking..., Data Analysis..., Project & Campaign Management..., Stakeholder & Vendor Management..., Problem-Solving..., Communication & Presentation Excellence..., Technical Proficiency..., Adaptability & Curiosity... Those are skills/competencies. So we can have Qualifications section for Preferred Requirements, and Skills section for Key Competencies. What you will bring: could be another Qualifications or maybe "What you will bring" is like personal attributes; could be included in Qualifications or maybe as a separate section like "What you will bring" but not in allowed headings list. The allowed headings are About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we should map content to those. "What you will bring" could be part of Qualifications or Skills. It's about mindset, passion, ability to thrive, collaborative spirit. Could be placed under Qualifications (maybe as additional bullet). Or we could treat as part of "About the role"? Better to put under Qualifications as extra bullet. Why join our team: Benefits. Pay: salary. Now we must remove boilerplate: IMPORTANT NOTICE about recruiting scam, EEO statement, All applicants must be at least 18 years of age (maybe minor metadata; we can fold into short p or drop). The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

      or drop it." So we could include a short p for the age requirement and EEO? But EEO is boilerplate to remove. The age requirement is not boilerplate? It's a legal requirement; maybe we can keep as short p. But the instruction says remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The EEO statement is equal-opportunity boilerplate, so remove. The age requirement is a legal requirement; might be considered legal boilerplate? It's a statement about minimum age; could be considered legal. Probably remove as well. However, the instruction says fold minor metadata into a short p or drop it. So we could keep age requirement as a short p if we want. But safer to drop it? The instruction says "fold minor metadata into a short

      or drop it." So we can either drop or include as short p. I'd include a short p for the age requirement maybe. But the EEO definitely drop. Also remove duplicated lines: none. Now construct HTML. We'll start with

      About the role

      then

      with the summary paragraph. Then

      Responsibilities

      then
      • each duty. We need to preserve all substantive information; not lose any detail. So each duty paragraph should be included fully. Let's extract duties: Strategic Media Planning & Execution: - Develop and oversee integrated digital advertising strategies across the full marketing funnel—from upper-funnel awareness tactics (social, influencer, programmatic display, DOOH, broadcast TV) through mid-funnel engagement channels (social, CTV/OTT) to lower-funnel performance marketing (search, performance social). - Leverage deep expertise in entertainment, sports, live events, or ticketing landscape to identify innovative opportunities and emerging channels that align with audience behaviors and campaign objectives. Agency & Partner Management: - Serve as the primary point of contact for advertising and media agency relationships. - Assess partner capabilities and delegate campaigns strategically; monitor media pacing, spend velocity, and delivery against established KPIs; provide optimization recommendations and negotiated added value to maximize ROI. - Maintain strong working relationships across multiple agencies while driving accountability and ensuring alignment with internal goals and timelines. Technical Operations & Measurement: - Demonstrate hands-on proficiency in ad trafficking operations, including UTM management, GTM (Google Tag Manager) configuration, custom conversion setup, and pixel implementation. - Design measurement frameworks and attribution models; ensure proper tagging protocols across all campaigns; and troubleshoot discrepancies between reporting systems and advertiser platforms. - Stay current on evolving privacy regulations (iOS updates, cookie deprecation) and adapt measurement strategies accordingly. Data Analytics & Insights Communication: - Synthesize complex, multi-source datasets into clear, compelling narratives that drive decision-making. - Create executive-ready decks, digestible performance summaries, and actionable takeaways that translate raw data into strategic recommendations. - Present findings to C-suite leadership and cross-functional teams; distill nuanced insights for varied audience sophistication levels. - Demonstrate expertise in advanced analytics tools and modern AI platforms (such as Claude) to accelerate analysis and presentation development. Campaign Optimization & Troubleshooting: - Proactively monitor campaign performance and identify optimization opportunities. - Diagnose and resolve technical issues, discrepancies, and errors in ad serving, reporting, and attribution across platforms and agencies. - Navigate complex troubleshooting scenarios by collaborating with internal teams and external partners to implement corrective actions quickly and maintain campaign momentum. Cross-Functional Leadership & Communication: - Communicate advertising strategy, results, and recommendations clearly and persuasively across all organizational levels—from frontline team members to the C-suite. - Mentor and delegate tasks to junior team members; manage up by setting clear expectations and proactively addressing leadership concerns. - Serve as the trusted expert on paid media topics and emerging industry trends. Now Requirements: - Minimum 5+ years of hands-on digital advertising experience at a top-tier global brand, holding a major agency account, or at a high-caliber media agency managing significant media budgets and cross-channel campaigns - Proven expertise across the full paid media landscape, including hands-on experience with social/influencer advertising, programmatic display/RTB, search marketing (SEM), connected TV (CTV) and OTT platforms, digital out-of-home (DOOH), radio, and broadcast television - Functional knowledge of ad trafficking, media operations, and campaign measurement—including GTM tag management, custom conversion tracking, pixel implementation, and KPI reporting - Demonstrated ability to manage and optimize relationships with advertising agencies and platform partners, assess capabilities, negotiate terms, and ensure accountability on pacing and performance - Strong data analysis and storytelling skills—ability to extract meaningful insights from large datasets and translate them into compelling presentations and recommendations for executive audiences - Excellent interpersonal and communication skills, with the ability to articulate complex advertising concepts to non-technical stakeholders and mentor team members - Demonstrated problem-solving mindset and ability to navigate ambiguity, troubleshoot ad errors, and course-correct campaigns in real time Preferred Requirements (Qualifications): - Direct experience in entertainment, sports, live events, or ticketing industries - Proficiency with AI and modern large language models (particularly Claude) to streamline analysis, generate insights, and accelerate presentation development - Certification or advanced training in Google Analytics, Google Ads, YouTube, or equivalent platforms - Exposure to marketing measurement frameworks such as marketing mix modeling (MMM) or multi-touch attribution - Experience with CRM platforms, audience segmentation and first-party data retargeting strategies Key Competencies (Skills): - Strategic Thinking & Roadmap Development - Data Analysis & Insight Generation - Project & Campaign Management - Stakeholder & Vendor Management - Problem-Solving & Troubleshooting - Communication & Presentation Excellence - Technical Proficiency (Ad Platforms, Analytics, Tag Management) - Adaptability & Curiosity (Emerging Channels & Tools) What you will bring (could be added to Qualifications as extra bullets): - A strategic mindset paired with exceptional operational discipline. - A passion for data-driven decision-making combined with creative thinking. - The ability to thrive in a dynamic environment where priorities shift and multitasking is the norm. - A collaborative spirit with the humility to learn from partners and teammates, balanced with the confidence to make bold recommendations when data supports them. Why join our team (Benefits): - You'll have the opportunity to shape marketing strategy for a dynamic, growth-focused immersive entertainment organization. - Work alongside talented teams, access cutting-edge platforms and tools, and own meaningful campaigns that drive real business impact. - Your insights and recommendations will directly influence leadership strategy. Pay: - The annualized base salary range for this position in California is $105,000 to 145,000. - The base salary offered will factor in internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and relevant experience,