Digital Marketing Manager

About the role

Flex is the diversified manufacturing partner of choice that helps market-leading brands design, build and deliver innovative products that improve the world. A career at Flex offers the opportunity to make a difference and invest in your growth in a respectful, inclusive, and collaborative environment. If you are excited about a role but don't meet every bullet point, we encourage you to apply and join us to create the extraordinary. The Digital Marketing Manager is a member of Flex’s Corporate Marketing and Communications team and reports to the Senior Director of Corporate Marketing and Communications. This role leads digital marketing execution across Flex, supporting corporate campaigns and business unit marketing priorities. The Digital Marketing Manager is responsible for social media and email marketing/marketing automation, helping Flex build awareness, engage priority audiences, and support demand generation.

Responsibilities

• Lead digital marketing programs supporting corporate campaigns and business unit priorities.
• Manage Flex’s corporate social media channels, including content planning, publishing, campaign activation, and performance optimization.
• Develop and maintain an enterprise social media content calendar, partnering with corporate and business unit teams to prioritize content.
• Manage email marketing and marketing automation programs using Salesforce Marketing Cloud Account Engagement (Pardot), including campaign setup, segmentation, email development, testing, deployment, and reporting.
• Develop automated email and nurture programs that engage prospects and customers and support demand-generation priorities.
• Partner with marketing and sales teams on audience segmentation, lead management, scoring, and campaign strategies.
• Support integrated campaigns by recommending digital channels, audiences, tactics, and activation strategies.
• Establish testing and optimization practices across email and social media to continually improve engagement and conversion.
• Develop reporting and insights to measure digital marketing performance and recommend opportunities for improvement.
• Monitor emerging digital, social media, marketing automation, and AI trends and identify opportunities to strengthen Flex’s digital marketing capabilities.
• Ensure digital programs follow Flex brand standards, data privacy requirements, and marketing best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7–10+ years of experience in digital marketing, marketing automation, social media, demand generation, or integrated marketing, preferably in a B2B environment.
• Hands‑on experience with Salesforce Marketing Cloud Account Engagement (Pardot) required, including email campaigns, segmentation, automation, forms, and reporting.
• Experience with Salesforce CRM and an understanding of lead management and campaign measurement.
• Demonstrated experience managing corporate or B2B social media channels.
• Strong understanding of email marketing, nurture programs, audience segmentation, testing, and optimization.
• Strong analytical skills and experience using performance data to improve digital marketing programs.
• Excellent project management, organizational, writing, and communication skills.
• Experience working in a highly matrixed, global organization preferred.
• Working knowledge of AI tools and their application to digital marketing.

Skills

• A hands‑on digital marketer with strong Salesforce/Pardot and social media expertise.
• Understands the B2B customer journey and how digital channels can build awareness, nurture engagement, and support demand generation.
• Combines strategic thinking with hands‑on campaign execution.
• Data‑driven and able to translate performance into actionable recommendations.
• Collaborative and comfortable partnering across corporate teams, business units, sales, and external partners.
• Self‑motivated, detail‑oriented, and comfortable managing multiple priorities in a fast‑paced environment.