Digital Marketing Manager

About the role

The Digital Marketing Manager is responsible for planning, managing, and implementing long-term digital marketing campaigns and short-term advertising strategies across digital platforms to support The Bosselman Enterprises' marketing objectives, loyalty programs, and promotional initiatives. This role involves overseeing digital marketing campaigns, managing digital paid media, coordinating app content and promotions, and leveraging communication channels to drive customer engagement, retention, and growth. The goal is to connect with target audiences and achieve business objectives through digital means.

Responsibilities

• Develops and plans digital marketing campaigns to promote the various business divisions, focusing on customer acquisition, retention, and engagement.
• Creates and maintains a digital marketing calendar, coordinating promotions, events, and loyalty program activities to drive traffic, app downloads, and customer engagement.
• Manages the scheduling, updates, and maintenance of digital signage across business divisions, including Food Services, Pump & Pantry, Boss Truck Shop, and other outdoor signage, ensuring content is current and visually appealing.
• Collaborates with the creative development team to ensure marketing content is engaging, accurate, and consistent with brand guidelines.
• Manages digital paid media, including Google Ads, YouTube ads, and paid social media, to ensure strong return on investment (ROI) and effective targeting.
• Monitors and analyzes the performance of paid media campaigns, adjusting to improve targeting and advertising spend based on data-driven insights.
• Serves as the primary manager of the Pump & Pantry App, ensuring it remains updated with relevant content, promotions, messaging (e.g., push notifications), loyalty rewards,