Digital Marketing Manager

We need to output HTML fragment with sections: About the role? The posting includes description paragraphs. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections with real content. The posting includes description (intro) which could be "About the role". Then responsibilities (list). Then qualifications (list). Preferred qualifications maybe also part of qualifications. Skills? Could be implied but not explicit separate list; we could combine with qualifications. Benefits: they mention health and wellness benefits, link. Pay: they give salary range $100,000- $110,000 and incentive compensation. So we need Pay section. Schedule: not mentioned; we should not create Schedule section. Benefits: we have health and wellness benefits link. Also maybe "flexibility is how we work—hybrid by default". That could be part of Benefits or About the role. We'll include Benefits section with that info. We must not repeat job title as heading. No Job ID. Remove boilerplate: EEO, scam warning, AI tools note? The AI note is maybe not boilerplate but could be considered hiring process detail; but it's not substantive about role? Might be considered boilerplate? The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The AI note is about hiring process; could be considered legal? Might be okay to keep? Safer to remove it as it's not about role. Also remove "Why Us?" maybe that's substantive about company culture; could be part of About the role or Benefits? It's about company. Could be included in About the role as prose. We'll keep that content. We need to preserve all substantive information; not invent or summarize away detail. So we need to include all bullet points from responsibilities, qualifications, preferred qualifications, success metrics? Success metrics maybe could be part of Responsibilities or a separate section? Not listed as allowed headings; we could incorporate into Responsibilities or Qualifications? Probably better to include under Responsibilities as bullet points? But they are metrics; maybe we can include under a separate section like "Success Metrics" but not allowed heading. So we need to fold them into existing sections, maybe under Responsibilities as bullet points? Or under Qualifications? The instruction: Use

• for any list of duties/requirements/benefits. So we can treat success metrics as a list of duties? They are outcomes; but we can include them under Responsibilities as bullet points. We must not create sections with filler like "commensurate with experience". Not present. We need to output only HTML fragment. Structure:

  About the role

  ... intro paragraphs ... plus Why Us? maybe.

  Responsibilities

  • ... each bullet ...

  Qualifications

  • ... required qualifications ...
  Maybe also include Preferred Qualifications as part of same list? Could separate but still under Qualifications heading; we can note "Preferred:" inside li? Better to separate: we could have two
  under same heading? But instruction: Use
  • for any list. Could have multiple lists. We'll do required qualifications list, then a paragraph "Preferred qualifications:" then another list.

    Benefits

    ... hybrid flexibility, health and wellness benefits link ...

    Pay

    Salary range $100,000‑$110,000, eligible for incentive compensation based on skills, experience, education.

    We must not include Schedule. Now extract content. Intro paragraphs: "The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships. This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels. The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset. This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution." Then "Why Us?" paragraph: "At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!" Also "Our Commitment to Equity and Inclusion in our Diverse Global Workforce" paragraph: could be included but maybe redundant with Why Us? Might be considered boilerplate? It's about equity and inclusion; could be kept as part of About the role. We'll include it. Now Responsibilities bullet points: need to capture all bullet points under each heading. From posting: Agency Management & External Partnerships - Serve as the primary day-to-day contact for digital marketing agencies and external partners. - Manage agency scope, deliverables, budgets, timelines, and performance expectations. - Lead regular planning sessions, status meetings, and business reviews with agency partners. - Evaluate agency performance and identify opportunities for optimization and increased efficiency. - Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards. Vendor Strategy & Scoping - Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers. - Develop requirements, scopes of work, and success criteria for vendor engagements. - Manage RFP processes, vendor selection, onboarding, and contract support activities. - Partner with procurement, finance, and legal teams as needed to support vendor relationships. - Track vendor performance and ROI to advise future investment decisions. Brand Strategy & Campaign Support - Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies. - Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives. - Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution. - Support the development of marketing plans that drive awareness, engagement, and demand generation. Digital Marketing Operations - Manage day-to-day digital marketing workflows, calendars, and operational processes. - Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities. - Ensure marketing programs are delivered on time, within budget, and according to established quality standards. - Identify process improvements that increase team efficiency and operational effectiveness. - Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities. Performance & Optimization - Supervise key marketing, digital, and vendor performance metrics. - Partner with agencies and internal stakeholders to analyze campaign results and identify optimization opportunities. - Develop reporting and insights that help guide future marketing investments and strategic decisions. - Monitor industry trends, competitive activity, and emerging digital marketing best practices. Success Metrics (we will fold into Responsibilities maybe as bullet points): - Agency performance against established KPIs and service-level expectations. - Successful delivery of digital marketing initiatives on time and within budget. - Stakeholder satisfaction across brand, campaign, and digital marketing teams. - Effectiveness and ROI of third-party vendor relationships. - Operational efficiency improvements and process optimization outcomes. - Brand consistency across digital channels and campaigns. We'll include these as bullet points under Responsibilities as well. Now Qualifications (required): - Bachelor's degree in Marketing, Communications, Business, Advertising, or related field. - Proven experience in B2B marketing, digital marketing, agency account management, marketing operations, or integrated marketing. - Experience working directly with marketing agencies, consultants, and third-party vendors. - Strong understanding of digital marketing channels, including paid media, social media, email marketing, web, and content marketing. Preferred Qualifications: - Experience working in both agency and in-house marketing environments. - Experience supporting brand strategy and integrated campaign planning. - Experience with marketing automation, CRM platforms, analytics, and reporting tools. - Background in SaaS, enterprise software, or B2B technology marketing. - Experience managing agency contracts, scopes of work, and performance reviews. We could also include Skills? Not separate list; we could embed within qualifications. Now Benefits: - Flexibility: hybrid by default, built on trust and autonomy. - Health and wellness benefits: link provided. - Maybe also mention global mobility, real projects, etc. But those are in Why Us? We'll include them in Benefits? Might be duplication. Better to keep Why Us? in About the role. Benefits: health and wellness benefits link, flexibility hybrid. We'll produce:

    About the role

    The Digital Marketing Manager serves as a critical link between brand strategy, digital execution, and external agency partnerships. This role is responsible for running day-to-day digital marketing operations, leading relationships with digital agencies and third-party vendors, supporting brand and campaign strategy, and ensuring successful execution of marketing initiatives across channels. The ideal candidate brings a combination of B2B marketing experience, agency expertise, strong project management skills, and a strategic mindset. This individual will help scale marketing efficiency by driving operational excellence, identifying the right partners and solutions, and ensuring alignment between brand objectives and digital execution.

    At Siemens Software, flexibility is how we work—hybrid by default, built on trust and autonomy. Together, 30,000 people across more than 200 countries build technology that shapes the real world. You'll grow through real projects, strong technical peers, and global mobility, backed by the scale and benefits of an industrial software leader. We're committed to equality and inclusion, and we hire based on merit, skills, and impact. Bring your curiosity and creativity and help us shape tomorrow!

    Our Commitment to Equity and Inclusion in our Diverse Global Workforce: We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

    Responsibilities

    • Serve as the primary day-to-day contact for digital marketing agencies and external partners.
    • Manage agency scope, deliverables, budgets, timelines, and performance expectations.
    • Lead regular planning sessions, status meetings, and business reviews with agency partners.
    • Evaluate agency performance and identify opportunities for optimization and increased efficiency.
    • Ensure agency and vendor activities align with business goals, campaign priorities, and brand standards.
    • Research, evaluate, and recommend third-party marketing vendors, technologies, and service providers.
    • Develop requirements, scopes of work, and success criteria for vendor engagements.
    • Manage RFP processes, vendor selection, onboarding, and contract support activities.
    • Partner with procurement, finance, and legal teams as needed to support vendor relationships.
    • Track vendor performance and ROI to advise future investment decisions.
    • Partner with brand, campaign, content, and product marketing teams to support coordinated marketing strategies.
    • Ensure all digital marketing initiatives align with brand guidelines, messaging frameworks, and business objectives.
    • Contribute strategic recommendations regarding audience targeting, content promotion, digital experiences, and campaign execution.
    • Support the development of marketing plans that drive awareness, engagement, and demand generation.
    • Manage day-to-day digital marketing workflows, calendars, and operational processes.
    • Coordinate campaign launches, asset delivery, approvals, and cross-functional execution activities.
    • Ensure marketing programs are delivered on time, within budget, and according to established quality standards.
    • Identify process improvements that increase team efficiency and operational effectiveness.
    • Maintain documentation for vendors, agencies, workflows, budgets, and campaign activities.
    • Supervise key marketing, digital, and vendor performance metrics.