Digital Advertising Manager
ChatGPT Jobs · Fort Lauderdale, FL · 3 wk ago
MarketingFull-time
Key Responsibilities
- Campaign Management
- Manage Google Ads campaigns across multiple brands and locations
- Manage Meta advertising campaigns across Facebook and Instagram
- Build, launch, and optimize Search, Performance Max, Display, Local, and other campaign types
- Conduct keyword research, audience development, and competitive analysis
- Maintain advertising budgets and bidding strategies to maximize performance
- Develop and execute testing strategies across ad copy, creative, audiences, landing pages, and offers
- Analytics, Attribution & Reporting
- Monitor and report on key performance indicators including leads, cost per lead, conversion rate, and return on ad spend
- Build and maintain reporting dashboards
- Maintain conversion tracking, call tracking, and marketing attribution systems
- Ensure campaign tracking and attribution are functioning properly across all platforms
- Partner with operations and marketing leadership to evaluate lead quality and marketing effectiveness
- Landing Pages & Conversion Optimization
- Partner with internal and external resources to improve landing page performance
- Support A/B testing initiatives
- Identify opportunities to improve conversion rates and lead quality
- Work closely with website, content, and SEO resources to improve campaign performance
- Team Collaboration
- Work closely with SEO, content, social media, and operations teams
- Collaborate with agency and vendor partners
- Document and improve marketing processes, workflows, and best practices
- 3-7 years of digital advertising or performance marketing experience
- Strong hands-on experience managing Google Ads campaigns
- Hands-on experience managing Meta advertising campaigns
- Experience managing lead generation campaigns with measurable performance goals
- Experience managing advertising budgets and bidding strategies
- Experience with conversion tracking, call tracking, and marketing attribution
- Advanced proficiency in Microsoft Excel and/or Google Sheets
- Working knowledge of AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms
- Ability to apply AI tools to research, analysis, campaign optimization, content development, and workflow efficiency
- Agency experience strongly preferred
- Experience managing campaigns for multi-location local businesses
- Experience with YouTube advertising
- Experience with Reddit advertising
- Experience with display or programmatic advertising
- Experience with healthcare, dental, orthodontic, or medical marketing
- Experience with tools such as: Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, WhatConverts or similar attribution platforms, Optmyzr or similar PPC optimization platforms, Google Ads Editor, Microsoft Excel and/or Google Sheets, Unbounce or similar landing page platforms