Digital Advertising Manager

Key Responsibilities

• Developing and managing digital marketing campaigns across multiple channels (including Google Adwords, Bing Ads, Social Media platforms, and other online advertising channels) to drive traffic and conversions, reduce costs, and increase return on advertising spend.
• Tracking, monitoring, and reporting on KPIs to measure the effectiveness of digital advertising efforts, and making data-driven decisions to optimize each campaign's performance.
• Working with internal teams and external agencies to develop and improve creative messaging for all digital commercials and advertisements.
• Staying up-to-date with the latest trends in online marketing, new platforms, and industry best practices to help steer future strategies.
• Managing the digital advertising budget and ensuring all activities deliver against business objectives and offer a strong return on investment.

Qualifications

• A Bachelor's degree in Marketing, Business, or a related field is required.
• A minimum of five years of experience in managing large-scale, complex digital advertising campaigns.
• Strong competency with Google Analytics, AdWords, and other digital advertising platforms.
• Exceptional analytical skills and a strong understanding of digital advertising metrics and KPIs.
• Demonstrated excellent project management skills, with an ability to multitask and work under pressure to meet deadlines.
• Strong written and verbal communication skills, with a strong attention to detail.

Benefits

• Competitive compensation package including annual performance bonuses.
• Comprehensive health benefits including medical, dental, and vision coverage.
• Retailment savings plan with company match.
• A professional development budget for continuous learning and career advancement opportunities.
• Work-life balance support including flexible work arrangements and paid time off.