Digital Advertising Product Manager

Responsibilities

• Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)
• Collaborate with stakeholders to help define features, pricing, and competitive positioning
• Develop sales materials, positioning documents, and use-case collateral, in partnership with Product Marketing
• Track adoption, performance, and user feedback to inform iterations in the product development flywheel
• Support GTM execution for product launches and enhancements
• Partner with Ad Ops on implementation requirements and workflows
• Gather feedback from advertisers and sales to influence roadmap
• Enable sales through playbooks, product briefs, and training sessions

Qualifications

• Bachelor’s degree in Marketing, Business, Media or related field
• 2+ years experience in digital media, ad tech, or product marketing
• Knowledge of OTT/CTV ecosystem and advertising technologies
• Ability to translate strategy into tactical deliverables
• Experience with roadmap development and go-to-market support
• Strong collaboration and communication skills

Benefits

Benefits include:

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services

Pay

The estimated base salary range for this role is between $85,000 and $110,000.

Schedule

This role requires in-office presence.

Company Information

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

Values

At Hearst Television, we believe in fostering collaboration and communication to ensure our content is authentic, accurate, and connected to the communities we serve.