Digital Advertising Manager

Role Overview

The Digital Advertising Manager is responsible for driving revenue growth and advertising effectiveness across Maxwood's portfolio of ecommerce brands. This role leads campaign strategy, execution, reporting, and optimization across Google, Microsoft, Meta, Shopping, and other digital advertising channels.

Responsibilities

• Plan, develop, and execute comprehensive paid media strategies across Google Ads, Microsoft Ads, Google Shopping, Meta (Facebook & Instagram), and other digital advertising channels
• Manage and optimize advertising campaigns to ensure performance remains within established KPI targets
• Maintain a strong understanding of advertising technologies, emerging platforms, and industry best practices
• Support special projects and additional business initiatives as needed

What Success Looks Like

• Increased revenue and return on ad spend across paid channels
• Consistent campaign performance within target KPI ranges
• Data-driven optimization and continuous performance improvements
• Accurate reporting and actionable business insights
• Effective collaboration across Ecommerce, Brand, and Marketplace teams
• Strategic budget allocation that maximizes advertising effectiveness

Requirements

• 4+ years of experience in ecommerce advertising management
• Minimum 2 years of hands-on experience with:
• Google Ads and Microsoft Ads (Search & Shopping)
• Meta (Facebook & Instagram) campaign management
• A/B testing and campaign optimization
• Strong understanding of digital marketing technologies, audience targeting, attribution, website analytics, and media tracking tools
• Demonstrated success optimizing campaign structure, bidding strategies, and advertising performance
• Strong analytical skills including data manipulation and campaign performance analysis
• Ability to evaluate click-through rate, conversion performance, spend efficiency, and creative effectiveness
• Google Ads Certification preferred
• Google Analytics Certification preferred
• Excellent written and verbal communication skills
• Agency experience is a plus

Core Competencies

• Highly self-motivated and data-driven
• Strong organizational and analytical skills
• Collaborative and team-oriented
• Comfortable managing multiple priorities in a fast-paced environment
• Adaptable and solution-focused
• Professional and confident communicator
• Flexible and able to work effectively with a variety of personalities

Benefits

• 401(k) matching
• Dental Insurance
• Employee Discount
• Flexible Schedule
• Flexible Spending Account
• Health Insurance
• Life Insurance
• Vision Insurance
• Paid Time Off

Work Location

Charleston, SC (Daniel Island Headquarters)

Department

Advertising

Locations

HQ

Colleagues

About Maxwood Furniture

Headquarters Charleston, SC