Marketing Lifecycle Manager - On-Site | Frederick, MD

Job Summary

The Marketing Lifecycle Manager at ThompsonGas is responsible for driving measurable business outcomes through digital email marketing and lifecycle automation. This role owns the strategy, execution, and performance of customer communications, with clear accountability for conversion, retention, and digital adoption KPIs.

Key Responsibilities

• Own the end-to-end performance of lifecycle email marketing, from strategy through execution, optimization, and reporting
• Design, build, and continuously improve automated customer journeys that drive lead conversion, retention, and digital engagement
• Partner with CX, Sales, and Customer Service to align campaigns with operational goals and influence key customer behaviors
• Lead a structured test-and-learn strategy (A/B testing, timing, messaging, channel mix) to improve performance over time
• Analyze campaign performance and translate insights into actionable improvements and revenue impact
• Report regularly on performance against KPIs, clearly communicating wins, gaps, and next actions
• Manage and develop team members, ensuring strong execution, accountability, and performance visibility

Requirements

• Experience Required: 5+ years of digital marketing, Marketing Cloud, Salesforce, Email Marketing, Constant Contact, Tableau
• Essential Job Duties: Essential job duties not specified in the provided text

Benefits

• Medical, Dental, Vision, and 401k with IMMEDIATE eligibility
• Disability and life insurance
• Paid time off that increases with tenure
• Daily Pay Option that offers great flexibility and financial control
• Employee training programs with career development/advancement opportunities
• Employee recognition program
• Quarterly bonus potential
• Paid maternity and parental leave benefits
• Tuition reimbursement program

Company Information

ThompsonGas is the nation’s fastest growing propane retailer, and we are looking for innovative, outside of the box thinkers who want to make an impact. We are rethinking the way we do business and, as a result, our employees are empowered to take an idea and run with it. If you are looking for an environment that will allow you the freedom to drive change, create an unrivaled customer experience and have fun while you’re doing it – then ThompsonGas is for you!