Lifecycle Marketing Manager

At Engine, we're transforming business travel into something personalized, rewarding, and simple. We believe the future of travel should be seamless and powered by technology that delights customers at every step. Our platform brings together corporate travel, a powerful charge card, and modern spend management in one place. More than 30,000 companies rely on Engine to support over 1 million travelers and billions in annual bookings each year. Backed by Telescope Partners, Blackstone, and Permira, Engine has been recognized as one of the fastest-growing travel and fintech platforms in North America.

About the Role

Engine's travel booking platform helps teams find, book, and manage business travel. As Lifecycle Marketing Manager, you'll own key parts of the customer journey across our core travel experience, turning new users into loyal, repeat bookers and building the lifecycle programs that drive adoption, engagement, retention, and advocacy. Our platform serves a range of user types—from admins booking on behalf of others to frequent travelers managing their own trips—each with distinct behaviors, needs, and success metrics. You'll build deep fluency in how these users interact with the platform and design lifecycle programs tailored to their unique dynamics. You'll have creative freedom to design delightful customer journeys while leveraging data to prove what works, working closely with Product Management, Data, and Growth teams.

Responsibilities

• Lifecycle Program Development: Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment.
• Customer Journey Design: Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. Balance product education with user value, and identify natural transition points where users are ready for deeper engagement.
• Experimentation: Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. Use data to improve performance continuously.
• Cross-Functional Partnership: Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. Contribute actionable insights from behavioral and campaign data to inform product decisions.
• Technical Execution: Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). Use Looker and Snowflake to create audience segments, analyze cohorts, and surface behavioral insights. Write and modify SQL queries for segmentation, funnel analysis, and lifecycle reporting.
• Performance Analysis: Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention).
• Content & Messaging: Write and iterate compelling, on-brand emails and in-product messages that drive action. Maintain strong opinions on what makes customer communication effective.
• Channel Strategy: Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

Requirements

• Lifecycle Expertise: 4+ years in lifecycle, CRM, or growth marketing roles with proven success driving product adoption and retention metrics.
• Data Proficiency: Strong analytical skills with experience using Looker, Snowflake, or similar tools. Comfortable with SQL for audience segmentation and analysis. Ability to quickly understand and operate across multiple datasets tied to different products.
• Writing Excellence: Exceptional copywriting skills for emails, in-product messages, and user-facing content. Strong opinions on what makes great customer communication and experience using LLMs to create on-brand copy.
• Product Partnership: Experience working closely with Product teams, influencing roadmaps, and taking ownership of product outcome metrics, not just marketing metrics.
• Tool Mastery: Hands-on experience with Customer.io (or similar platforms like Iterable, Braze), Salesforce, and analytics tools.
• Experimentation Rigor: Track record of building and running structured A/B tests, analyzing results, and iterating based on data.
• Customer Empathy: Deep understanding of user intent and behavior. Ability to design journeys that feel helpful rather than interruptive.

Preferred Qualifications

• B2B SaaS or marketplace experience
• Experience with early-stage or 0-1 product launches
• Background in travel, fintech, or marketplaces
• SQL proficiency for custom audience building

Skills

• Customer.io
• Looker
• Salesforce
• Snowflake
• SQL
• Google Analytics
• Excel/Sheets

Pay

Our compensation packages are based on several factors, including your experience, expertise, and location. In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE).

Base Pay Range: $105,000—$120,000 USD

Benefits

• Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity
• Full benefits (see engine.com/culture for details)
• Hybrid-hub model with flexibility based on role needs