Lifecycle Marketing Manager

About the company

The organization operates in the financial technology industry, focusing on simplifying personal and business financial transactions. It addresses the challenge of making money management more accessible, relatable, and instant through a suite of products that include peer-to-peer payments and innovative financial services like Buy Now, Pay Later options. Serving over 50 million monthly active customers globally, the program supports a distributed workforce and emphasizes a culture of innovation and collaboration.

About the role

The Lifecycle Marketing Manager is responsible for developing and executing a global B2B lifecycle and email marketing strategy to enhance how businesses engage with the organization's financial products. This position drives the customer journey from prospect to long-term merchant partner, focusing on onboarding, adoption, growth, engagement, retention, and churn prevention. The manager will work across multiple regions, tailoring strategies to regional market needs, and will collaborate with sales, marketing, product, and compliance teams to optimize lifecycle programs and leverage AI for personalization.

Responsibilities

• Develop global lifecycle and email marketing strategies based on merchant insights.
• Create nurture journeys to convert prospects to signed merchants.
• Accelerate new merchant onboarding and product adoption.
• Support growth and increased transaction volume for established merchants.
• Deliver engagement programs including thought leadership and product updates.
• Implement churn prevention and winback initiatives.
• Establish lifecycle best practices to ensure merchant success.
• Utilize AI to enhance personalization, segmentation, and campaign efficiency.
• Manage the full prospect and merchant lifecycle across all business segments.
• Adapt global strategies to regional market requirements.
• Collaborate with regional sales leaders to identify customer journey gaps.
• Lead email marketing for product launches and communications.
• Oversee the email testing roadmap and share insights.
• Expand lifecycle marketing channels beyond email.
• Set up reporting and feedback mechanisms to measure program impact.

Requirements

• Minimum 5 years experience in B2B lifecycle, email, or CRM marketing for global, sales-led business products.
• Proven ability to measure and present the impact of lifecycle programs on revenue, retention, and engagement.
• Hands-on experience with Marketo for email and nurture campaign development.
• Proficiency in Figma or similar tools for email creative design.
• Experience designing and executing growth and testing strategies.
• Fluency in AI applications for marketing program scaling.
• Skilled in managing cross-team, multi-timezone projects from concept to launch.
• Experience collaborating with sales and regional leaders to align marketing programs with business needs.