Lifecycle Marketing Manager

At SimplePractice, we’re changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners—think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist. Our platform provides them with an all-in-one solution to manage their practice and thrive as both practitioners and business owners.

About the role

We are seeking a strong, strategic, and data-driven Lifecycle Marketing Manager to maximize value, adoption, and retention of our paid customer base. In this high-impact individual contributor role, you will be the strategic owner and execution powerhouse behind our core customer communication vehicles, including our monthly newsletter, survey programs, critical system notices, and in-product messaging (IPM). The ideal candidate treats lifecycle marketing as a science, with a proven track record of independently running critical customer-facing programs, navigating cross-functional priorities with confidence, and using rigorous experimentation to drive product value while protecting our paid base from message fatigue.

Responsibilities

• Core Communication Vehicles: Lead the execution and optimization of recurring customer-facing touchpoints, transforming our newsletters and community updates into high-value engines for product discovery.
• Feature Adoption Workflows: Partner closely with Product teams to identify low-adoption features and design multi-channel behavioral flows (Email, IPM, SMS, Push) that guide users to deeper product utility and habit formation.
• Survey Program Architecture: Centralize and manage cross-functional research and feedback requests (Product, Research, etc.), transitioning them from reactive, one-off sends into a structured, automated lifecycle feedback program.
• Critical & System Announcements: Serve as the dedicated owner for all high-stakes, time-sensitive system notices and compliance updates, ensuring absolute accuracy and delivery to the paid base.
• Onboarding Execution Support: Partner with the Lifecycle Lead to build, test, and optimize the automated workflows and messaging assets that power our early lifecycle and onboarding experiences.
• Rigorous Experimentation: Maintain a continuous A/B testing roadmap focused on cadence, copy optimization, and channel selection (Email vs. IPM) to maximize feature utilization.
• Audience Governance & QA: Monitor overall base health, deliverability trends, and engagement metrics while running a strict, "zero-fail" QA process before any critical or automated send.

Qualifications

• 4–6+ years in Lifecycle, CRM, or Growth Marketing, with a deep focus on customer communication and retention in a SaaS or subscription environment.
• Advanced hands-on experience with marketing automation platforms (e.g., Iterable, Braze) and in-product messaging tools (e.g., Appcues, Pendo).
• Strong knowledge of performance metrics and experience using data tools (e.g., Tableau, Mixpanel) to analyze campaign health and trends.
• Proven track record of managing complex target lists, exclude logic, and meticulous segmentation frameworks with a zero-error tolerance.
• Strong tactical execution skills across Email and IPM, with an acute understanding of how to tailor micro-copy and context to each distinct channel.
• Ability to design clean, cross-functional communication workflows while remaining hands-on with campaign building and troubleshooting technical triggers.
• Proven ability to interface with Product, User Research, and Support teams to manage competing internal priorities and protect the customer experience.
• Familiarity with modern AI tools to enhance campaign speed-to-market and personalization is a plus.

Benefits

• Medical, dental, vision, life, and disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave and backup care
• Tuition reimbursement
• Employee Resource Groups (ERGs)

Pay

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. The expected annual base compensation range for this role is $100,000 USD - $125,000 USD. Ultimately, pay will consider skills, experience, qualifications, geographic location, and other job-related factors.