Lifecycle Marketing Manager
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades—the largest transfer of wealth in human history. If you’re ready to be at the epicenter of this historic cultural and financial shift, join us.
About the team + role
We are building an elite team, applying frontier technologies to the world’s biggest financial problems. We’re looking for bold thinkers, sharp problem-solvers, and builders who are wired to make an impact. Robinhood isn’t a place for complacency; it’s where ambitious people do the best work of their careers. We’re a high-performing, fast-moving team with ethics at the center of everything we do. Expectations are high, and so are the rewards.
As a Lifecycle Marketing Manager, you’ll drive how we connect with customers to increase engagement across our products. You will focus on informing and implementing a strategic growth roadmap that introduces users to the right products and drives engagement across the entire user journey—onboarding, product adoption, engagement, and retention. You’ll collaborate closely with product, marketing, creative, and data science teams to build campaigns, experiments, and messaging that boost engagement with our products and services.
You have a passion for applying a quantitative approach to prioritization and creative problem-solving. You leverage marketing technology and data as your competitive advantage. At your core, you are results-oriented and thrive in a fast-paced environment. You’ll be supported by engineers, analysts, content strategists, brand marketers, and product innovators to help democratize our financial system.
This role is based in our Menlo Park, CA or New York City, NY offices, with in-person attendance expected at least 3 days per week. At Robinhood, we believe in the power of in-person work to accelerate progress, spark innovation, and strengthen community. Our office experience is intentional, energizing, and designed to fully support high-performing teams.
Responsibilities
- Own the strategy of lifecycle journeys and campaigns for your product areas: identifying, sizing, and prioritizing opportunities that can result in higher customer engagement.
- Collaborate with product marketing, product, design, data science, and content teams to develop personalized and compelling customer journeys.
- Use customer segmentation and data analysis to find opportunities for targeted messaging and personalized experiences.
- Generate hypotheses driven by data to improve marketing performance, design and implement A/B tests, and apply knowledge of basic statistics (e.g., sample size, significance) to separate signal from noise.
- Drive the creative development and iteration pipeline, applying takeaways from your A/B tests.
Requirements
- Bachelor’s degree from an accredited college or university.
- 5+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field.
- Analytical approach and experience with related tools/concepts: Excel, A/B testing, relational databases.
- Results-oriented approach—with the humility, drive, and creativity to get it done.
- Experience with marketing strategy, including opportunity assessment, customer segmentation, and message testing.
- Familiarity with SQL and/or HTML is a plus.
Pay
In addition to the base pay range listed below, this role is eligible for bonus opportunities, equity, and benefits. Base pay depends on factors such as education, training, experience, location, business needs, or market demands. The expected base pay range is based on the location where the work will be performed and is aligned to one of three compensation zones:
- Zone 1 (Menlo Park, CA; New York, NY; Bellevue, WA; Washington, DC): $136,000—$160,000 USD
- Zone 2 (Denver, CO; Westlake, TX; Chicago, IL): $120,000—$141,000 USD
- Zone 3 (Lake Mary, FL; Clearwater, FL; Gainesville, FL): $106,000—$125,000 USD
Learn more about our Total Rewards, which vary by region and entity.