Marketing Leader

Responsibilities

• Own marketing-sourced pipeline targets
• Scale and optimize a multi-channel demand engine spanning paid search, paid social, SEO/content, newsletter sponsorships, events, outbound, and partnerships
• Manage an in-house SDR and own outbound messaging and targeting
• Own positioning, messaging, and competitive intelligence
• Run the CEO’s thought leadership program and paid amplification
• Own the website, brand, and all marketing creative
• Produce and direct sales enablement materials: battle cards, comparison pages, email sequences
• Maintain a structured buyer intelligence system that keeps all content grounded in real customer language
• Build the marketing team over time

Requirements

• 8-12 years of B2B SaaS marketing experience, with at least 3 years in a leadership role
• Track record of building demand generation at early-stage companies (Seed through Series B): you’ve held a pipeline number, not just a brand mandate
• Player-coach mentality. You can set the strategy and also get hands-on with execution
• Strong communicator who can produce or effectively direct high-quality work across formats: positioning, landing pages, emails, social, enablement, etc
• Data-driven. You track CAC, pipeline velocity, and conversion rates by channel. You make decisions with imperfect data
• Experience managing agencies and contractors, and getting leverage from external partners without losing brand coherence
• Comfort owning both inbound and outbound

Qualifications

• Experience marketing to finance, accounting, or “office of the CFO” personas strongly preferred
• These buyers are conservative and technical; they respond to peer validation, ROI, and specificity, not hype

Skills

• Strong communicator
• Data-driven
• Experience managing agencies and contractors

Benefits

• No big team to delegate to on day one

Pay

• N/A

Schedule

• N/A