Marketing Insights Strategist

Job Summary

The Marketing Insights Strategist reports to the Managing Director, Marketing, and is part of a diverse team of marketing professionals who work together to execute a comprehensive marketing strategy. The ideal candidate will have experience in marketing insights, market research, competitive intelligence, and translating data into strategic recommendations.

Essential Functions

• Lead the design and execution of primary and secondary research initiatives that answer strategic business questions across segments, products, and market opportunities.
• Translate research into actionable insights and forward-looking recommendations, delivering not just findings, but “so what” and “what’s next.”
• Identify emerging trends, customer behavior shifts, and growth opportunities, including those the business has not yet thought to ask about.
• Build and maintain a cadence of strategic intelligence deliverables that create consistent visibility and organizational trust in the insights function.
• Own and evolve the bank’s voice of customer program, including satisfaction research, relationship feedback, and experience listening across business lines.
• Lead brand tracking efforts to monitor perception, awareness, and positioning over time.
• Report findings to stakeholders with clear implications for marketing strategy and customer experience.
• Maintain strict standards of confidentiality and perform duties in a manner supporting INTRUST’s Character Qualities.
• Promote an environment of teamwork within the department and across the bank.
• Represent INTRUST Bank in all they do in the community and be focused on the development of new business relationships.

Education and Experience

• Bachelor’s degree in marketing, market research, business, statistics, or related field required.
• 4–6 years of experience in marketing research, consumer insights, or market intelligence required.
• Experience translating research and data into strategic business recommendations required.
• Experience with AI-powered research tools, survey platforms, and data visualization preferred.
• Financial services or regulated industry experience preferred.

Required Skills and Knowledge

• Strong research design and analytical skills across quantitative and qualitative methods.
• Ability to synthesize complex data into clear, executive-ready insights and recommendations.
• Proficiency in AI-assisted research tools, survey platforms, and data reporting tools.
• Strong written and verbal communication skills, including executive presentation and storytelling.
• Sound business judgment and ability to connect insights to strategic and operational decisions.
• Intellectual curiosity and a proactive orientation toward identifying opportunities and risks.
• Effective project management, vendor oversight, and organizational skills.
• Ability to build credible, trusted partnerships with senior leaders and cross-functional teams.

Physical Demands

• Extended period(s) of time may be spent viewing a personal computer, sitting, standing, and walking.
• Occasional lifting up to 25 lbs.

Working Conditions

• Normal office conditions.
• Some travel required.