Marketing Strategist

About the role

We’re partnering with a growing manufacturing organization that’s looking for a Marketing Strategist who knows how to turn marketing into sales pipeline.

Responsibilities

• Build and execute 6–12 month marketing strategies focused on lead generation, pipeline growth, and revenue impact.
• Develop B2B campaigns that support outbound sales, inbound leads, customer engagement, and brand visibility.
• Plan marketing initiatives around trade shows, industry events, product launches, key sales cycles, and growth opportunities.
• Partner closely with the sales team to align on target accounts, messaging, outreach strategy, and follow-up plans.
• Create clear messaging that helps differentiate the brand and supports sales conversations.
• Manage company social media channels, especially LinkedIn, with a focus on visibility, engagement, and lead generation.
• Support outbound sales efforts through email campaigns, content, social touchpoints, event follow-ups, and sales materials.
• Help develop campaign strategies for expanding into new domestic and international markets.
• Track campaign performance, lead quality, conversion activity, and marketing ROI.
• Maintain consistent brand positioning across digital, sales, event, and customer-facing channels.

Requirements

• 3+ years of experience in brand strategy, marketing, B2B marketing, or a related marketing role.
• Experience building campaigns that support lead generation, sales growth, and customer acquisition.
• Strong understanding of B2B sales cycles and how marketing helps create pipeline.
• Experience supporting trade shows, events, outbound campaigns, or sales-driven marketing initiatives.
• Strong writing, messaging, communication, and project management skills.
• Comfortable working closely with sales teams and turning business goals into marketing action plans.
• Experience managing business social media accounts, especially LinkedIn.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Ability to work with urgency in a fast-paced, growth-focused environment.
• CRM or marketing automation experience is a plus.

Qualifications

• Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Professional certifications in marketing or related fields are a plus.

Skills

• Strategic thinking and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in CRM systems and marketing automation tools.
• Experience with SEO, SEM, and content marketing.
• Knowledge of Google Analytics and other analytics tools.
• Experience with social media platforms, particularly LinkedIn.
• Ability to manage multiple projects simultaneously.

Benefits

Not specified.

Pay

$95,000–$115,000 Salary

Schedule

100% Onsite