​​​​​​​ Marketing Graphic Designer

Responsibilities

• Create, manage, and produce complex digital design solutions for a variety of marketing platforms: website, product graphics, email templates, social media graphics, brand campaigns, photography, and video/animation (Adobe Software, AEM, Salesforce, etc.)
• Develop design layouts and visual branding in both print and digital media that support products, services, and objectives
• Participate in strategic/conceptual development meetings with clients to determine project requirements, objectives, and creative direction
• Work closely with clients as a Trusted Advisor to develop materials that meet/exceed their needs and expectations and comply with branding, trademark, industry standards, and corporate goals
• Conduct complex research and develop strong and persuasive ideas to address the goals and purpose of the Credit Union
• Create initial design sketches and follow art direction to produce marketing materials utilizing typography, illustration, animation, video, and layout skills
• Serve as a creative, innovative resource and point of contact for management on design and branding standards, vendor selection and production methods, and timelines
• Monitor assigned projects to ensure goals and objectives are completed according to schedule; collaborate
• Incorporate and leverage complex best industry practices while maintaining alignment with Client's goals and capabilities
• Research and maintain knowledge of emerging technologies, graphic design trends, new methodologies and best practices through professional associations, conferences, and trainings
• Provide problem solving recommendations that align with business goals
• Support complex print specifications, digital files, and conversion of file formats for Print On-Demand, laser forms, etc.
• Collaborate with clients to develop materials that meet their needs/preferences in compliance with advertising regulations, copyright/trademark laws and policies, and the corporate culture
• Design day-to-day communications and corporate-wide promotional materials
• Participate in strategic/conceptual development meetings with clients and supervisor to determine project requirements and objectives
• Aid in analysis and development of new and innovative ways to improve member service using Website and other forms of media to enhance marketing communications
• Perform other duties as assigned

Qualifications and Education Requirements

• Bachelor’s degree in Graphic Design, Visual Communications, interactive media involving design or development of computer programs/applications or the equivalent combination of education, training, and experience
• Experience with mainstream InDesign desktop publishing programs, Adobe programs (XD, Experience Manager, Illustrator, Audition, Lightroom, Animate, etc.), SalesForce Marketing Cloud, Photoshop, After Effects, Premiere Pro, Dreamweaver, and Keynote
• Effective skill in PC and Internet/Web-based technologies such as HTML, XHTML, CSS, JavaScript, JQuery and PHP, Web Content management software, editing and authoring tools and development languages
• Working knowledge of marketing communication principles in designing Web Pages
• Advanced skill in creating interaction designs that have strong application to our members through visual design and interaction behavior using HTML, scripting languages, and related software applications
• Experience with Social Media content design, creative trends, and best practices
• Advanced skill manipulating files in MAC and PC Web design applications
• Ability to act independently while exercising initiative and judgment while managing multiple priorities and deadlines
• Advanced verbal and written communication
• Experience in working and participating in cross-functional, multi-dimensional teams and projects
• Effective research, analytical, and problem-solving skills
• Experience Adobe Creative Suite Digital Design Experience (Email)
• Understanding of HTML/CSS
• Working knowledge of Salesforce (Email platform)