Marketing Graphic Designer

Major Responsibilities

• Brand Design & Visual Consistency
• Develop creative that reflects brand standards and resonates with consumers.
• Maintain and evolve brand guidelines to support new product lines.
• Build and manage asset libraries, including product photography, lifestyle imagery, and iconography.
• Packaging & Product Graphics
• Design packaging, labels, die lines, and inserts for pet products.
• Ensure packaging clearly communicates product features and benefits.
• Prepare production ready files and collaborate with printers and suppliers.
• Digital & Ecommerce Creative
• Create digital assets for website, Amazon, CRM campaigns, ads, and social media.
• Develop graphics optimized for mobile and responsive environments.
• Support enhanced ecommerce presentation and A+ content.
• Retail & Trade Marketing
• Design instore signage, POP displays, rack headers, and trade show graphics.
• Support visual storytelling for customer meetings and line reviews.
• Cross functional Collaboration
• Partner with Product Development on new product concepts and designs.
• Work with Marketing to translate campaign strategies into visual executions.
• Collaborate with Sales to create catalogs, sell sheets, and materials.
• Project & Production Management
• Manage multiple projects and deadlines.
• Maintain organized project files and track time allocation.
• Ensure all artwork meets technical specifications.

Qualifications

• Bachelor’s degree in Graphic Design or 5+ years relevant experience.
• Strong portfolio showcasing packaging, brand systems, and digital work.
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
• Familiarity with packaging production and color management a plus.
• Experience designing for ecommerce platforms preferred.
• Strong understanding of design for print and digital applications.
• Passion for pets and understanding of consumer behavior is ideal!
• Detail oriented: Strong attention to precision and production accuracy.

Personal Competencies

• Communicates effectively: Designs and presents work with clarity.
• Cultivates innovation: Brings fresh ideas and pushes creative boundaries.
• Collaborates: Works effectively across functions.
• Resilient & adaptable: Handles changing environments well.
• Builds networks: Develops strong internal and external relationships

Supervisory Responsibilities

• None