Marketing Events Manager
About the Opportunity
The organization is building the AI Workforce for contact centers, and its events are driving pipeline, landing important meetings, and making a significant impact. The company is seeking its first dedicated Marketing Events Manager to own and execute the entire event strategy.
Key Responsibilities
Own the event calendar across trade shows, conferences, and private/field events, determining what to do, where to show up, and why.
Tier events by opportunity and set clear goals for each (pipeline, meetings, brand).
Build the annual plan and playbooks to make each event repeatable and improved.
Cook with different departments to leverage team travel and optimize for in-person engagement with prospects and customers.
Own sponsorship strategy, booth presence, and all behind-the-scenes elements: contracts, shipping, staffing, and the run-of-show.
As the on-site lead, ensure smooth operations: setup, staffing, troubleshooting, and contingency planning.
Capture and qualify meetings on the floor to ensure no opportunities are missed.
Design and run executive dinners, roundtables, hospitality suites, and customer/user events that are memorable.
Manage the details that make small events feel exclusive: guest lists, venues, flow, and follow-up.
Partner with Sales to fill rooms with the right accounts.
Convert events into pipeline by partnering with Sales and BDRs on target-account lists, pre-event outreach, and on-site meeting-setting.
Own immediate post-event follow-up: segmented lists, timely outreach, and clear next steps for all attendees and no-shows.
Ensure efficient handoff so event leads are worked quickly and nothing slips through the cracks.
Manage event budgets responsibly.
Negotiate and manage venues, vendors, agencies, and contractors, holding them to a high standard.
Keep all events on budget without compromising essential elements.
Track event performance: pipeline sourced and influenced, meetings booked, and cost per opportunity.
Report results honestly and use them to improve future events.
Maintain clean event data in HubSpot for accurate routing, reporting, and follow-up.
Manage the HubSpot event section: registration, reminders, follow-up flows, and attribution.
Set up automations to streamline operations.
Ensure clean data for effective BDR follow-up and reporting.
Launch and learn quickly by testing new event formats, markets, booth ideas, and follow-up plays.
Adjust or double down on event types based on pipeline generation.
Lead initiatives such as user conferences or pop-up activations.
Drive pipeline and build the brand through innovative projects.
Required Qualifications
Approximately 3 to 5+ years in event marketing or field marketing, ideally at a B2B SaaS company.
Proven experience owning events end-to-end, from strategy and budget to on-site execution and post-event follow-up.
Extremely detail-oriented, with a keen eye for operational minutiae.
Genuinely excited to build and create from the ground up.
Experience working with Sales and BDR/SDR teams to convert events into meetings and pipeline.
Comfortable owning a budget and holding vendors, venues, and agencies to a high standard.
Calm under pressure, resourceful on-site, and adept at contingency planning.
Proficient with HubSpot and event/lead-capture tools, with the ability to interpret performance data.
Data-obsessed and results-driven, with a willingness to adapt strategies based on performance.
Preferred Qualifications
Experience working on a small events team (one to three people), where significant ownership and self-direction were required.
AI-Native Requirements: Building personal GPTs, agents, or custom workflows; utilizing AI to create event-related content; integrating AI into event operations for list segmentation, lead enrichment, personalization, and reporting; staying current with AI advancements from major providers and applying them effectively.
Bonus Points For: Experience with user conferences or developing a flagship event; hands-on ABM or intent-data experience for event targeting; building a personal brand or community in the marketing and events space.