Marketing Events Manager

About the role

Nice North America, a subsidiary of Nice S.p.A., is an Italian multinational leader in Home and Building Automation, guided by the vision of creating A World Without Barriers. Headquartered in Carlsbad, CA, the company develops smart home control, security, door and gate automation, access control solutions, and supports initiatives like the Gary Sinise Foundation R.I.S.E. program. We are seeking a highly organized and detail‑oriented Marketing Events Manager to plan and execute our event marketing program across trade shows, regional events, conferences, and partner activations.

Responsibilities

• Lead the planning and execution of trade shows, industry conferences, regional customer events, dealer events, distributor events, and partner activities.
• Develop and manage event plans, schedules, budgets, project timelines, and deliverables from initial concept through post‑event follow‑up.
• Manage event logistics end‑to‑end, including booth space, exhibit design, registration, hotels, catering, A/V, shipping, staffing, product demonstrations, and onsite coordination.
• Coordinate with Product Management, Sales, and other internal teams to establish event objectives, product priorities, messaging, demonstrations, and staffing.
• Work with distribution partners and regional sales teams to plan and execute local and regional customer‑facing events and ensure a strong partner and customer experience.
• Manage relationships with event organizers, exhibit companies, venues, agencies, and other outside vendors, including vendor negotiations and cost management.
• Coordinate the development and delivery of booth assets, signage, product displays, collateral, branded materials, and event swag, ensuring all materials are on‑brand and delivered on time.
• Develop and execute event communications and promotional plans to drive customer attendance and engagement.
• Manage event budgets and expenses to ensure activities are delivered within approved spending.
• Establish success metrics and conduct post‑event reviews, including attendance, engagement, lead tracking, ROI, and opportunities for improvement.
• Maintain the annual event calendar and help prioritize event investments based on business objectives and expected impact.
• Implement and maintain department policies, standards, and established organizational procedures.
• Communicate effectively and work collaboratively across all levels of the organization.
• Support additional marketing initiatives and project‑based assignments as requested.

Qualifications

• 3–6+ years of experience in event marketing, trade shows, or event coordination (B2B preferred)
• Bachelor's degree in Marketing, Communications, or a related field
• Strong organizational and project management skills
• Ability to manage multiple projects and deadlines simultaneously
• Experience coordinating logistics for events or trade shows
• Willingness to travel (up to 35%)

Skills

• Strong written communication and verbal skills
• Proven ability to multi‑task, set project priorities, establish department/discipline goals and objectives for self and staff
• Computer literacy required; including immediate skills in Microsoft applications (i.e. Excel, Word, PPT, etc.)
• Strong attention to detail
• Positive attitude, self‑motivated and eager to succeed

Requirements

• Required to sit, talk or hear; frequently required to use hands to grip or feel; and occasionally required to stand, walk, reach with hands and arms, stoop, kneel, crouch,