Marketing & Engagement Manager (McDaniel College)

About the role

The Marketing & Engagement Manager at AVI Foodsystems will be based at McDaniel College in Westminster, MD. This is a full-time position.

Responsibilities

• Plan, coordinate, and execute campus dining engagement events, including development and distribution of a monthly event calendar.
• Collaborate with chefs, operations managers, and university partners to develop and promote food programs and initiatives.
• Implement company-wide, regional, and unit-level marketing initiatives and promotional programs.
• Develop and maintain marketing materials across all platforms, including menus, digital signage, physical signage, catering identifiers, and promotional collateral.
• Coordinate design, development, and timely execution of advertising and POS materials.
• Own and drive voluntary meal plan growth initiatives, with full accountability for participation, revenue, and results.
• Plan, execute, and measure promotions designed to increase engagement and satisfaction as well as sales, customer counts, check averages, and profitability.
• Measure and report on promotion performance, customer engagement, satisfaction trends, and business impact.
• Support merchandising strategies that enhance customer experience and drive incremental sales.
• Manage and maintain all campus dining social media channels.
• Create and execute a comprehensive campus communication plan, including print and digital across entire campus.
• Serve as a positive public relations ambassador to the campus community through proactive communication and engagement.
• Conduct regular audits of dining locations to ensure marketing, branding, and visual standards are met and continuously improved.
• Facilitate informal roundtables and table touches to gather real-time customer feedback and maintain a pulse on campus sentiment.
• Order and manage marketing and merchandising materials to uphold AVI’s brand image and operational standards.
• Insights, Measurement & Reporting:
  • Conduct full customer, campus mapping, and demographic analysis of campus so we full understand who our customers are so we can better meet their needs.
  • Aid in market research to identify and recommend product, pricing, and marketing enhancements to support an elevated customer experience as well as revenue growth.
  • Share insights and recommendations with account leadership to inform decision-making.
• Team Support & Budget Management:
  • Oversee and mentor marketing and social media interns, providing guidance, direction, and development.
  • Manage the account-level marketing budget, including promotions, giveaways, and signage.
  • Support additional marketing initiatives as assigned by the Regional Marketing Manager (RMM), Director of Field Marketing or Vice President of Marketing & Strategy.
• Client Specific Responsibilities:
  • Resident Director and District Manager to include account specific job requirements.

Qualifications

• Has a bachelor’s degree in marketing, communications or graphic arts.
• 1 to 2 years’ experience in marketing, communication, advertising, design preferred.
• Understanding and experience with managing social media platforms and content strategy.
• Design skills with the ability to create and edit marketing collateral for events and promotions preferred.
• Creativity to execute and create fun interactive events with college aged students.
• Excellent verbal and written communication skills.
• Ability to collaborate with diverse teams and manage multiple directions effectively.
• Strong organizational and project management skills.
• Experience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaigns.
• Technical proficiency, including managing and troubleshooting digital signage systems.
• Proficient in Microsoft Office and Adobe Creative Cloud software products.