Marketing Director (Hybrid Position)

Pet Supplies Plus (PSP) and Wag N' Wash (WNW) have built trusted neighborhood brands that neighbors love, franchisees believe in, and brand partners (Pet Partners) value. This is an opportunity to help redefine the marketing playbook as PSP Group evolves, reimagining how we create value for neighbors, strengthen our brands, grow our private label portfolio, deepen Pet Partner relationships, and connect marketing investments to business outcomes.

About the Role

The Marketing Director will play a central role in shaping the future of PSP and WNW by modernizing our go-to-market strategies, bringing greater integration and discipline across the enterprise, and building new capabilities that unlock growth for PSP, WNW, franchisees, and Pet Partners. This hybrid position is based at our corporate headquarters (Pet Central) with in-person work on Monday, Tuesday, and Wednesday, and remote work on Thursday and Friday.

Responsibilities

• Brand Strategy & Positioning: Steward PSP and WNW’s brand strategy, value proposition, and market positioning across all neighbor-facing touchpoints. Ensure consistent brand expression across paid, owned, earned, digital commerce, and in-store environments. Lead the marketing strategy for PSP's private brand portfolio, including positioning, launch strategies, and growth programs.
• Integrated Go-to-Market Leadership: Own the enterprise marketing calendar and oversee integrated campaign planning. Translate merchandising, services, loyalty, private brand, promotional, and partner priorities into coordinated market activations. Develop tools for clear briefs, timelines, governance, and post-campaign reviews.
• Media, Social & Earned Communications: Lead paid media strategy, agency ecosystem, and campaign integration. Oversee organic social strategy, PR, community storytelling, influencer/creator activation, and earned communications to align with a single campaign narrative.
• Franchise Marketing Enablement: Build scalable marketing toolkits and activation routines for franchisees while maintaining brand standards and neighbor experience.
• Pet Partner Growth & Retail Media: Lead marketing strategy for key Pet Partner relationships, including Joint Business Planning. Grow engagement through insight-led, performance-measured full-funnel programs, including the Retail Media Program. Establish measurement routines to demonstrate campaign impact and ROI.
• Team, Agency & Operating Leadership: Lead and develop a high-performing team of 10 with 3+ direct reports. Clarify roles, decision rights, and ways of working across internal teams, agencies, and partners. Improve campaign discipline, planning rigor, and accountability. Develop a marketing effectiveness practice with analytics partners.

Requirements

• 10+ years of progressive marketing experience, ideally in retail and/or consumer products industries.
• Demonstrated experience leading integrated marketing campaigns across paid, owned, earned, retail, and local/store activation channels.
• Strong understanding of brand strategy, promotional calendars, media, social, PR, franchise/local marketing, and partner-funded programs.
• Commercial mindset with ability to connect marketing activity to business outcomes like demand generation, customer growth, and sales contribution.
• Experience managing agencies, budgets, campaign calendars, cross-functional teams, and executive stakeholders.
• Strong analytical capability; comfortable defining KPIs, interpreting performance data, and making optimization recommendations.
• Excellent communication and stakeholder management skills.
• People leadership experience with a track record of building talent and collaborative ways of working.

Preferred Qualifications

• MBA.
• Experience in franchise, partner marketing, or multi-location retail environments.
• Experience commercializing retail media networks, sponsored content, or co-marketing programs.
• Experience supporting private brand growth or owned-brand go-to-market strategies.

Benefits

• Work in a collaborative, neighborly environment with a pet-centered culture—bring your dog to work.
• Employee discount up to 50% at stores (plus coupons).
• Bonus pay based on company performance.
• Promotion-from-within culture.
• Paid time off and hybrid work arrangement.
• 401k match savings plan.
• Health, dental, vision, and disability plans.
• Health and flexible savings accounts.

Schedule

Hybrid position: In-person at corporate headquarters (Pet Central) on Monday, Tuesday, and Wednesday; remote on Thursday and Friday.

About the Company

Pet Supplies Plus is focused on making it easier to get better products for your pet. With 750+ locations in 44 states, stores feature a streamlined design, natural foods, hard goods, and pet services. Friendly, knowledgeable staff provide playful store experiences. PSP is ranked No. 31 overall in Entrepreneur Magazine's 2026 Franchise 500® list and is the Top Full-Service Pet Supplies Franchise.