Marketing Director, Cornea

How You’ll Make an Impact

• Drive HCP brand strategy and execution for Epioxa, aligning plans to clear growth and adoption metrics
• Build and deploy high-impact promotional campaigns across digital, print, video, and field enablement
• Shape product positioning, claims, and messaging into effective launch and in-line brand tactics
• Expand awareness in the keratoconus market through physician, staff, and practice education initiatives
• Develop and activate KOL strategies, including speaker bureau, peer-to-peer programs, and congress presence
• Partner cross-functionally (Sales, Training, Medical Affairs, Regulatory, Legal, Clinical) to drive consistent, compliant execution
• Equip the field with tools and training that translate strategy into measurable pull-through execution
• Track performance, generate insights, and optimize campaigns to increase account penetration and utilization
• Lead budget planning and vendor management to ensure efficient, compliant execution

What You Bring

• 15+ years of experience, including medical device or pharma marketing within ophthalmology/eyecare
• Bachelor’s degree required; advanced degree (MBA/MS) preferred
• Proven brand leadership with strong track record in product launches and campaign execution
• Deep understanding of HCP marketing, buy-and-bill dynamics, and physician engagement strategies
• Established KOL network and ability to influence across senior stakeholders and cross-functional teams in eyecare
• Strong business acumen—able to connect data, insights, and strategy to drive growth
• Travel: 30% (congresses, field engagement, KOL activities)