Director, Ophthalmology Biosimilar Marketing

RESPONSIBILITIES

• Lead HCP marketing strategy and execution for ophthalmology biosimilars.
• Develop activation initiatives for retina clinics, ASCs, and buy-and-bill settings.
• Analyze ophthalmology + biosimilar market trends and competitive intelligence.
• Deliver annual marketing plans with biosimilar-specific KPIs.
• Engage retina KOLs and ophthalmology societies.
• Collaborate across Medical, Sales, Market Access, Legal and others.
• Develop research and analytics frameworks for biosimilar ophthalmology market.
• Manage agencies to deliver differentiated HCP campaigns.
• Support sales and account visits with retina groups, ASCs, IDNs, distributors.
• Shape long-term strategies for future ophthalmology biosimilar assets.
• Provide input on BD ophthalmology opportunities.
• Ensure compliance in biosimilar promotion and reimbursement communication.
• Ensure all marketing activities align with internal and external compliance standards, regulatory requirements, and industry codes of conduct.

QUALIFICATIONS / EDUCATION & EXPERIENCE

• Bachelor’s degree required; MBA preferred.
• 8+ years in pharma/biotech; 5+ years HCP marketing.
• Ophthalmology/retina experience strongly preferred.
• Biosimilars or 505(b)(2) experience highly preferred.
• Specialty injectable and buy-and-bill expertise.
• Strong understanding of retina workflows and reimbursement.
• Strong analytical, communication, leadership skills.
• Up to 30% travel.