Associate Director, Marketing - Ophthalmics

Job Summary

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients. As part of our mission to Reach People and Touch Lives, we deliver Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being.

Responsibilities

• Lead the annual brand planning process for Cequa across both ECP and patient and ensure that the strategies are synergistic to drive growth and achieve goals
• Develop and execute all promotional materials for Cequa, including but not limited to: Core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
• Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
• Develop and execute the Peer to Peer/Speaker Program Plan including development of core speaker deck, planning and execution of all logistics for speaker training events, management of contracts
• Lead the development of all brand content and promotional materials for congress meetings
• Provide input into the planning and development of content for Advisory Board Meetings as well as developing relationships with KOLs to seek input as needed
• Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy
• Continuously monitor results and adjust plans as needed to achieve goals
• Provide oversight and management of agency partners and implementation of all required documents – Creative Brief, MSA, SOW, POs
• Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross-functional partners to ensure we are achieving key business goals (revenue, market share, and budget targets)
• Lead strategy, development and implementation of patient access platforms (PhilRx), this includes development of business rules, processes, internal and external communications
• Develop and manage consumer and ECP and consumer digital marketing and social media plans including agency management
• Manage content and development of ECP and consumer websites including OCE platform
• Lead Field Input Team and act as liaison between brand and sales force representatives
• Manage Public Relations programs and events to amplify brand messaging
• Manage Tele-Health initiatives to expand awareness and choice for Cequa
• Develop and manage virtual representative team to address key targets
• Identify and develop relationships and programs with optometric organizations looking to expand into dry eye treatment
• Mentor and support junior team members helping in their education and development
• Manage assigned budget to ensure maximum ROI for investments and assure that budgets are not exceeded
• Understand landscape for Ophthalmic Dry Eye market and lead competitive intelligence of new and emerging products
• Education & Qualifications
• Bachelor's degree required
• 5+ years of pharmaceutical/biotech commercial experience
• Ophthalmology experience preferred but not required

Qualifications

• Strong interpersonal skills and highly adept in both written and verbal communication
• Solid understanding of core marketing principles and brand management
• Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
• Ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners
• Cross functional experience included but not limited to: Sales, Strategic Plan development or participation, In-line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development including objection handling
• Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
• Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
• Scientific/medical aptitude with the ability to communicate complex scientific concepts in a simple understandable manner
• Detail-oriented self-starter capable of owning initiatives from beginning to end
• High level of personal and professional integrity with strong work ethic
• Collaborative, team-work orientation
• Product launch and Sales experience a plus

Pay

The presently-anticipated base compensation pay range for this position is $164,500 to $201,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.