Sr. Product Marketing Manager, Cornea

Job Summary

Build the front door of the market. Drive detection. Accelerate referral pathways. This is a high-impact opportunity to shape how patients are identified, referred out, and ultimately treated – building the foundation for long-term growth in the cornea space.

Responsibilities

• Own and execute the Optometric Detection Center strategy to expand keratoconus screening and referral pathways
• Co-lead OD-focused positioning, messaging, and value propositions across disease awareness, detection, and interventional keratoconus
• Build and deploy targeted campaigns and sales enablement tools (digital, print, and field) to engage optometrists to refer to their ophthalmology treatment center network
• Generate insights from market trends, customer feedback, and campaign performance to continuously optimize strategy
• Partner with strategic communication function on OD KOL development and engagement through congresses, peer-to-peer programs, and podium presentations
• Partner cross-functionally (Sales, Medical Affairs, Market Access, Clinical, Finance, Operations) to ensure aligned, effective execution
• Manage external vendors and budgets to deliver high-quality, compliant marketing programs

Requirements

• 12+ years of experience, including medical device or pharma marketing within ophthalmology/eyecare
• Bachelor’s degree required; advanced degree (MBA/MS) preferred
• Strong product marketing and campaign execution experience with demonstrated impact
• Deep understanding of the optometric landscape, referral dynamics, and OD engagement strategies
• Established KOL relationships within the optometric community
• Proven ability to influence stakeholders and lead cross-functional initiatives
• Highly self-directed with strong project management and execution capabilities
• ~35% travel (optometric congresses, field engagement, KOL activities)