Marketing Director

About the role

The Director of Marketing is a senior leadership role responsible for developing and executing the comprehensive marketing strategy for our organization. This position owns brand positioning, demand generation, digital presence, and community marketing — and leads the marketing team to deliver measurable results aligned to company revenue and growth goals.

Responsibilities

• Develop and own the annual marketing strategy aligned to company sales goals and growth targets
• Define department-wide KPIs and establish reporting cadences to executive leadership on marketing performance
• Lead brand positioning strategy, ensuring consistent messaging and identity across all communities, channels, and customer touchpoints
• Identify market opportunities, emerging trends, and competitive threats, and translate insights into actionable strategy
• Partner with the Director of Sales / CEO to align marketing investment with revenue priorities and new community launches
• Recruit, hire, develop, and retain a high-performing marketing & online sales teams
• Own the annual marketing budget — develop and present budget allocations to leadership
• Approve marketing expenditures, vendor contracts, and agency relationships
• Evaluate and optimize spend across all channels, measuring cost-per-lead and return on marketing investment
• Negotiate contracts and manage relationships with creative agencies, media partners, and vendors
• Own and steward the organization’s brand — define standards, guidelines, and visual identity
• Provide strategic creative direction for all collateral including ads, brochures, flyers, invitations, and signage
• Set strategy and own outcomes for all digital marketing channels including SEO, paid digital, email, and social media
• Oversee website strategy, user experience, and ongoing content direction
• Direct social media strategy and brand voice across platforms
• Oversee management of external listing platforms and ensure accuracy and performance
• Lead the development and deployment of email marketing campaigns aligned to buyer journey stages
• Own CRM strategy, data integrity, and lead management processes in partnership with the online sales team
• Serve as a senior representative of our organization in key industry organizations
• Build and maintain strategic relationships with realtor partners, community stakeholders, and media contacts
• Direct the planning and execution of realtor and community events in partnership with the sales team
• Coordinate marketing efforts for new community launches including signage, model setup, and promotional campaigns
• Partner with Sales leadership to align on lead generation goals, buyer pipeline, and community-level marketing support
• Present marketing strategy, performance metrics, and new initiatives in sales leadership meetings
• Monitor competitive activity, pricing trends, and market dynamics — deliver regular reporting to leadership
• Own customer feedback programs including survey strategy, online reviews, and reputation management
• Solicit and integrate field feedback from sales staff to continuously improve marketing effectiveness

Qualifications

• 5+ years of work-related experience in this space
• Home Building industry experience (Home Buying/Real Estate/Construction)
• People management/leadership experience