Marketing Designer
ReaderLink · San Diego, CA · 2 wk ago
Art & Creative$75k–$80k/yrFull-time
About the role
The Marketing Designer supports the seven publishing imprints of San Diego-based Printers Row Publishing Group (PRPG).
Responsibilities
- Create retail signage for key accounts in compliance with retailer specs and brand style guide requirements.
- Create pallet skirt designs, planogram displays, and endcap graphics for key retail accounts.
- Create and maintain sales one-sheets and catalogs for trade, gift, and specialty sales channels.
- Design and deliver optimized product images, lifestyle graphics, and brand content for major e-commerce platforms including Amazon, Target.com, Walmart.com, and other key retail partner sites.
- Create digital ad banners, sponsored product graphics, and display assets sized and formatted for each retail partner’s digital ecosystem.
- Design and update homepage banners, category pages, and promotional graphics for PRPG imprint websites, including Dreamtivity, Canterbury Classics, Silver Dolphin Books, Studio Fun Books, Portable Press, and Thunder Bay Press.
- Produce social media graphics and digital marketing assets optimized for platform-specific dimensions and formats.
- Stay current with e-commerce platform design guidelines, evolving retailer specs, and digital design best practices.
- Create and update sales one-sheets for all PRPG imprints.
- Create and update sales brochures.
- Create and render 3D retail fixture models and planogram visualizations for sales presentations using Lightwave.
- Develop and render retail signage images within 3D environments for client approvals.
- Design new retail fixture concepts as needed.
- Aid the studio photographer with post-production editing of product and lifestyle photography using Adobe Lightroom and Photoshop, including retouching, color correction, and background cleanup.
- Prepare and upload final photo assets to PhotoShelter and other DAM systems, applying accurate metadata, keywords, and tagging for discoverability.
- Support on-set studio photography as needed, including product setup, prop styling, and operating camera equipment under the photographer's direction.
- Maintain and organize the digital image library, ensuring files are correctly named, versioned, and archived per workflow standards.
- Prepare image assets for e-commerce delivery, including resizing, file format conversion, and compliance with retailer upload specifications.
- Gather art assets and technical specifications for all assigned projects.
- Manage project timelines and communicate proactively with internal stakeholders.
Requirements
- Bachelor’s degree required.
- One to three years' working knowledge of a 3D design or modeling program, such as Lightwave, is required.
- Experience with Adobe Create Suite preferred.
- Interest in developing consumer-facing retail signage and sales materials.
- Excellent communication and writing skills.
- Familiarity with publishing industry terms helpful.
Qualifications
- Strong project management skills; ability to identify and assess issues and make decisions in a timely manner.
- Interpersonal skills – the individual maintains confidentiality, remains open to others’ ideas, and exhibits willingness to try new things.
- Must be detail-oriented and organized.
- Must possess analytical abilities.
- Must be able to multitask, prioritize, and meet deadlines.
- Problem solving – the individual identifies and resolves problems in a timely manner, gathers and analyzes information skillfully, and maintains confidentiality.
Skills
- Adobe Creative Suite
- Lightwave
- Lightroom
- Photoshop
Benefits
- Health Plans
- Flexible Spending Accounts
- Disability, Life, and Accident Insurance
- Vacation Pay & Paid Holidays
- 401(k) with Company Match