Marketing & Design Coordinator (26-27 SY)- Marketing and Communications

PRIMARY PURPOSE

To support the district’s overall marketing and communications efforts through the development and implementation of strategic marketing campaigns and creative design solutions.

The Marketing and Design Coordinator plays a key role in promoting Irving ISD by creating compelling visual and written content that supports district branding, recruitment, enrollment, employee engagement, community awareness and organizational goals. This position combines marketing strategy and graphic design skills to help plan, implement and evaluate marketing efforts across print, digital, social media and other communication channels.

Qualifications

• Minimum Education/Certification: Bachelor’s degree in marketing, communications, graphic design, public relations, advertising, or other related field.
• Special Knowledge/Skills:
  • Bilingual Preferred
  • Knowledge of marketing principles, branding and audience engagement strategies
  • Strong graphic design skills and proficiency in Adobe Creative Suite, including InDesign, Illustrator and Photoshop
  • Experience with Canva and digital content creation tools
  • Knowledge of social media platforms, digital advertising and content management systems
  • Strong written and verbal communication skills
  • Demonstrated skills in writing, proofreading and editing for proper grammar and punctuation
  • Ability to create high-quality print and digital materials aligned to brand standards, visual identity guidelines and communication expectations
  • Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment
  • Strong organizational, project management, customer service and interpersonal skills
  • Ability to analyze marketing data and campaign performance metrics
  • Knowledge of photography, videography and basic video editing preferred
  • Understanding of branding, marketing and communications and how the disciplines complement each other

Major Responsibilities And Duties

• Aid in developing and implementing district marketing strategies that support recruitment, enrollment, employee engagement and community awareness goals.
• Create and support integrated marketing campaigns across print, digital, social media, web, email and other communication channels.
• Collaborate with departments and campuses to identify marketing needs and develop promotional strategies that support district priorities.
• Assist in planning, promoting and supporting district events, programs and initiatives.
• Assist in designing and producing high-quality print and digital materials, including brochures, flyers, advertisements, presentations, social media graphics, banners, signage and promotional items.
• Ensure all materials align with district branding standards, visual identity guidelines and communication expectations.
• Create graphics and visual assets for district websites, social media platforms, email campaigns, digital advertising and other communication channels.
• Collaborate with district departments, campuses and communications staff to develop creative solutions that effectively communicate key messages.
• Maintain and organize digital design files, campaign materials, templates and brand assets.
• Create engaging written and visual content for digital platforms, including websites, email campaigns, social media and online advertising.
• Aid in content planning, scheduling and coordination to support district communication and marketing goals.
• Support digital advertising efforts, including campaign setup, monitoring and reporting.
• Track and analyze marketing campaign performance using available analytics tools.
• Prepare reports and recommendations to improve campaign effectiveness, audience engagement and return on investment.
• Monitor marketing trends and recommend innovative strategies, tools and approaches to support district goals.
• Serve as a marketing and creative resource for district departments and campuses.
• Collaborate with communications staff, designers, photographers, videographers and external vendors to execute projects.
• Attend district events as needed to support marketing, communications and promotional efforts.
• Perform other duties as assigned.

Working Conditions

• Mental Demands/Physical Demands/Environmental Factors: Must maintain emotional control and exercise reasoning and problem-solving skills while under stress. Must demonstrate ability to communicate effectively (verbal and written). Should be able to interpret procedures and analyze data for decision-making. Frequent in-district and occasional in-state or national travel. Occasional prolonged and irregular hours.
• Safety: Contribute to the prevention of accidents and injuries by observing safety rules and District policy, practicing the principles and skills taught in safety training, wearing personal protective equipment as required, reporting injuries and incidents immediately to supervisor, and being proactive in the ongoing efforts to improve and maintain workplace safety.