Marketing Copy Writer

About the role

We’re High Scale — a future-focused, data-obsessed agency revolutionizing video advertising on TV and social media. Think Amazon's obsession with customer experience meets SpaceX's fearless ambition—that's the DNA behind everything we do.

Responsibilities

• Craft direct-response scripts for UGC creators, actors, and voice-over artists.
• Structure scripts around proven performance frameworks (e.g., Hook → Problem → Agitation → Solution → Social Proof → CTA).
• Write specific visual notes alongside dialogue to guide editors and producers on the creative vision.
• Research client products, competitors, and customer reviews to find unique "angles."
• Brainstorm varied hook concepts to test what grabs attention best (e.g., Shocking Statement vs. ASMR Visual).
• Produce punchy primary text, headlines, and descriptions for Meta (Facebook/Instagram), TikTok, and YouTube ads.
• Ensure the tone of voice matches the specific brand persona—from edgy and humorous to clinical and trustworthy.
• Review performance data with the Strategy team. Rewrite the middle section if a script has a high drop-off rate, and rewrite the hook if the CTR is low.
• Refresh successful winning ads with new script variations to combat creative fatigue.

Requirements

• A Direct Response Specialist with 2–4 years of experience in copywriting, specifically for DTC brands, e-commerce, or performance marketing agencies.
• You understand the difference between "brand writing" (building feelings) and "direct response writing" (driving sales).
• You know how to grab attention instantly and understand that if you don't win the first 3 seconds, the rest of the script doesn't matter.
• You are concise and can say more with fewer words.
• You are psychologically driven and understand human desires and objections. You know how to weave social proof and urgency into a script naturally.
• You are adaptable and can switch seamlessly between writing for a Gen Z skincare brand (slang, casual, fast) and a luxury home goods brand (elevated, descriptive, smooth).
• You have native-level English proficiency and perfect grammar and command of American English idioms/slang.

Qualifications

• Native-Level English Proficiency - Perfect grammar and command of American English idioms/slang is required. You must understand the nuances of culture to write effective ads.

Skills

• Direct Response Writing
• Behavioral Psychology
• Direct Response Marketing
• Writing for Different Brand Personas
• Adapting Tone of Voice
• Understanding Human Desires and Objections

Benefits

• Competitive Compensation: $40,000-$70,000/year
• Growth Opportunities: Influence the creative strategy of major global brands and grow into a Creative Strategist or Lead Copywriter role.
• Relentless Innovation Culture: Move fast, test constantly, and collaborate with some of the most creative minds in social media and video production.

Pay

$40,000-$70,000/year

Schedule

Full-time, remote