Marketing Copywriter

About the role

We're looking for a talented and versatile Marketing Copywriter who can bring our brand to life through compelling, conversion-focused content across every stage of the customer journey. This role is responsible for creating engaging copy that supports marketing campaigns, product launches, events, client communications, and internal initiatives.

Responsibilities

• Write compelling, conversion-focused copy across multiple marketing channels and campaigns.
• Develop content for email campaigns, landing pages, paid advertisements, social media, webinars, video scripts, event promotions, podcasts, websites, and other marketing initiatives.
• Produce content that supports prospects, clients, coaches, and internal stakeholders.
• Leverage AI writing tools to accelerate content production while ensuring quality, accuracy, and brand alignment.
• Maintain a consistent content cadence across active campaigns and marketing channels.
• Create acquisition, engagement, retention, and reactivation messaging across the customer lifecycle.
• Write and optimize ad copy, email subject lines, calls-to-action, landing pages, and promotional content.
• Partner with design and creative teams to ensure copy and visuals work together effectively.
• Apply SEO best practices to improve search visibility and organic performance.
• Continuously refine messaging based on campaign results, audience insights, and performance metrics.
• Collaborate closely with marketing, coaching, events, sales, and creative teams.
• Edit, proofread, and fact-check content for accuracy and consistency.
• Support content planning, campaign execution, and cross-functional initiatives.
• Adapt quickly to shifting priorities and deadlines while maintaining quality standards.
• Contribute ideas that help drive audience growth, engagement, and revenue.

Requirements

• 3–5 years of copywriting experience in a marketing, agency, or in-house environment.
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field preferred.
• Exceptional writing, editing, and proofreading skills.
• Experience writing across multiple channels, including email, web, paid media, social media, and video.
• Familiarity with AI writing tools such as ChatGPT, Claude, Jasper, or similar platforms.
• Understanding of SEO best practices and content optimization.
• Experience developing messaging frameworks, brand voice guidelines, and content standards.
• Strong collaboration and project management skills.
• Experience working within content management systems (CMS) and email marketing platforms is a plus.
• Able to interpret performance data and apply insights to improve content effectiveness.