Jobs · Marketing

Marketing Copywriter

Assurant · United States · Yesterday
RemoteRemoteMarketing$56k–$94k/yrFull-time

Overview Of Position

The Marketing Copywriter is responsible for creating, editing, and proofreading high-quality content that engages target audiences and supports marketing and business objectives across multiple channels.

What will be my duties and responsibilities in this job?

  • Develop, write, edit, and proofread accurate, engaging, and legally compliant marketing content across print and digital channels, including web, email, social media, product marketing, customer communications, events, and business development materials.
  • Ensure all content aligns with brand voice, style, compliance requirements, and content marketing best practices while maintaining accuracy, clarity, and consistency.
  • Partner with marketing and business stakeholders to understand objectives, key messages, audiences, and products, incorporating feedback and updates throughout the content development process.
  • Serve as a content subject matter expert, providing guidance on branding, tone, voice, grammar, AP Style, and messaging to create impactful content that drives engagement and supports business goals.
  • Maintain current knowledge of products, services, and market trends to develop relevant and effective marketing communications.

Requirements Needed for this Position

  • Bachelor’s degree in English, Publishing, Advertising, Communications, Journalism, or a related field.
  • A minimum of 3 years of professional copywriting and content marketing experience within an agency, marketing firm, or in-house corporate environment.
  • Demonstrated experience creating and optimizing content across multiple channels, including web, social media, email marketing, and print, with a strong emphasis on digital content.
  • Ability to manage multiple projects simultaneously and deliver quality work under tight deadlines and changing priorities.
  • Initiative-taking collaborator with excellent organizational and time-management skills.

Other Skills/Experience That Would Be Helpful to Have

  • Knowledge of CMS and project management systems like Monday, Ziflow, Semrush, JasperAI, and Contentstack is a plus.
  • Exceptional written communication skills with a strong command of English grammar, spelling, punctuation, and style.
  • Expert-level knowledge and application of Associated Press (AP) Style guidelines.
  • Proficiency in Microsoft Office suite, Adobe Acrobat Pro DC, and Generative AI tools (Claude, Gemini, ChatGPT, Copilot).
  • Strong proofreading and editing skills with the ability to identify and correct errors while ensuring consistency and accuracy.
  • Meticulous diligence and commitment to producing high-quality, error-free content.
  • An analytical and inquisitive mindset with the ability to research, learn, and understand complex or technical subject matter.
  • Strong concentration and focus, with the ability to review and develop content that may be lengthy, detailed, or highly technical.
  • Experience working in fast-paced marketing, communications, or content production environments.
  • Familiarity with content strategy, SEO best practices, and digital marketing principles.
  • Proven ability to adapt writing style and tone for diverse audiences, industries, and platforms.

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